Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Briefing

Households: Cameroon

May 2024

The number of households is set to increase moderately, while the average household size will shrink in Cameroon over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

USD 300
Country Briefing

Economy, Finance and Trade: Kenya

May 2024

In 2023, Kenya’s economy grew by 4.7%, outperforming the average for the Middle East and Africa, driven by private spending, public consumption and a recovery in tourism. Despite challenges like high public debt and cost of living increases, the…

USD 300
Country Briefing

Economy, Finance and Trade: Ethiopia

May 2024

In 2023, Ethiopia’s GDP grew by 6.1% in real terms, but its GDP per capita remained lower than the regional average. The country’s economic growth was driven by an increase in private spending, although sluggish public consumption, and weak gross…

USD 300
Country Briefing

Economy, Finance and Trade: Morocco

May 2024

In 2023, Morocco’s economy showed a degree of resilience, with GDP growth of 2.4%, surpassing the regional average, driven by private spending, a recovery in the tourism sector and a slight increase in exports. However, slow public consumption and…

USD 300
Country Briefing

Economy, Finance and Trade: Ghana

May 2024

In 2023, Ghana’s economy slowed, with GDP growth of 2.0% in real terms. The slowdown was attributable to macroeconomic instability, a significant surge in inflation, and decreases in exports and investment. However, the economy is projected to…

USD 300
Country Briefing

Economy, Finance and Trade: Côte d’Ivoire

May 2024

In 2023, Côte d’Ivoire’s GDP growth slowed to 5.1%, but it outperformed the Middle East and Africa’s average of 2.4%. The economy was boosted by increases in private spending, public consumption and exports, despite a challenging global economic…

USD 300
Country Briefing

Economy, Finance and Trade: Angola

May 2024

In 2023, Angola’s real GDP growth slowed to 1.2%, hindered by a drop in oil revenues, as well as subdued domestic demand. Moreover, inflation rebounded in the second half of 2023, largely due to the removal of fuel subsidies and a depreciating…

USD 300
Country Briefing

Economy, Finance and Trade: Tunisia

May 2024

The report examines the economic landscape of Tunisia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…

USD 300
Country Briefing

Economy, Finance and Trade: Cameroon

May 2024

The report examines the economic landscape of Cameroon and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, investments.…

USD 300
Country Briefing

Economy, Finance and Trade: Algeria

May 2024

In 2023, Algeria's economy expanded by 3.8%, exceeding the regional average, driven by robust growth in private expenditure. Nonetheless, near-term economic growth is anticipated to slow down, with persistent risks stemming from volatile global oil…

USD 300
Country Briefing

Households: Ghana

Nov 2023

From 2022 to 2027, Ghana is expected to see a modest increase in the number of households, with extended households remaining the predominant type. In 2022, elevated inflation, standing at 31.8%, added to the increased cost of living. Over the medium…

USD 300
Country Briefing

Households: Ethiopia

Nov 2023

In Ethiopia, there is a projected moderate increase in the number of households from 2022 to 2027, with couples with children continuing to be the predominant household type. In 2022, household spending was impacted by a 33.9% inflation rate, leading…

USD 300
Country Briefing

Households: Angola

Nov 2023

Household numbers in Angola are expected to see a moderate increase from 2022 to 2027, with couples with children remaining the most prevalent household type. In 2022, household spending faced challenges due to a 14.9% inflation rate, leading to…

USD 300
Country Briefing

Households: Algeria

Nov 2023

Algeria is poised to see an increase in the number of households from 2022 to 2027, with couples with children remaining dominant. In 2022, household spending was impacted by a 9.7% inflation rate, leading to increased living expenses. The most rapid…

USD 300
Country Briefing

Income and Expenditure: Ethiopia

Oct 2023

Ethiopia's consumer income is forecast to grow by nearly one-fifth over 2022-2027, yet still ranking among the world's lowest. Consumer market expansion will face challenges due to soaring inflation, averaging 32% in 2023, as well as severe income…

USD 300
Country Briefing

Income and Expenditure: Uganda

Oct 2023

Uganda is expected to experience significant economic growth from 2022 to 2027, with substantial increases in per capita income. Late Lifers will be the highest earners, influencing luxury spending trends. However, income inequality is projected to…

USD 300
Country Briefing

Income and Expenditure: Morocco

Oct 2023

Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…

USD 300
Country Briefing

Income and Expenditure: Ghana

Oct 2023

Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…

USD 300
Country Briefing

Income and Expenditure: Algeria

Oct 2023

Algeria's per capita disposable income is projected to rise by 8.6%, driven by ongoing economic growth, reduced unemployment, and increased social support. Nevertheless, a significant gender income gap and high inflation present challenges to…

USD 300
Country Briefing

Income and Expenditure: Tanzania

Oct 2023

Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…

USD 300
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