Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Baked Goods in Cameroon

Nov 2023

While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…

USD 1,195
Country Report

Apparel and Footwear in Morocco

Nov 2023

The end of the review period witnessed an unprecedented surge in commodity prices, exacerbated by the Russian invasion of Ukraine. This surge, coupled with the national economy grappling with a slowdown due to drought and inflation, resulted in…

USD 2,450
Country Report

Apparel Accessories in Morocco

Nov 2023

The overall landscape of apparel accessories in Morocco experienced a moderate decline in 2023, largely attributed to the sharp decrease in face mask sales. The return to pre-pandemic routines, marked by the complete lifting of restrictions in 2022,…

USD 1,195
Country Report

Womenswear in Egypt

Nov 2023

Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…

USD 1,195
Country Report

Staple Foods in Nigeria

Nov 2023

Staple foods saw a decline in both retail and foodservice volume sales in 2023, despite most categories being considered essential by local consumers. Poor economic conditions, exceptionally high inflation and limited consumer spending power forced…

USD 2,450
Country Report

Sportswear in Egypt

Nov 2023

Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched…

USD 1,195
Country Report

Rice, Pasta and Noodles in Nigeria

Nov 2023

Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…

USD 1,195
Country Report

Processed Meat, Seafood and Alternatives To Meat in Nigeria

Nov 2023

Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…

USD 1,195
Country Report

Processed Fruit and Vegetables in Nigeria

Nov 2023

Processed fruit and vegetables saw sharp volume decline in both retail and foodservice terms in 2023 as high inflation caused by local currency depreciation, Federal Government demonetisation policies and fuel price hikes led to substantial increases…

USD 1,195
Country Report

Menswear in Egypt

Nov 2023

Menswear sales are decreasing in volume terms in 2023, as substantial price increases of more than 30% curb demand. The rising cost of raw materials, such as cotton, has made menswear more expensive to produce. In addition, the devaluation of the…

USD 1,195
Country Report

Jeans in Egypt

Nov 2023

Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…

USD 1,195
Country Report

Hosiery in Egypt

Nov 2023

Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…

USD 1,195
Country Report

Footwear in Egypt

Nov 2023

Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…

USD 1,195
Country Report

Childrenswear in Egypt

Nov 2023

Childrenswear is facing the same economic issues as menswear and womenswear in 2023. Retail volume sales have decreased in 2023, due to the high costs of living and soaring childrenswear prices. The rising cost of living has forced parents to make…

USD 1,195
Country Report

Breakfast Cereals in Nigeria

Nov 2023

Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…

USD 1,195
Country Report

Baked Goods in Nigeria

Nov 2023

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…

USD 1,195
Country Report

Apparel and Footwear in Egypt

Nov 2023

Apparel and footwear in Egypt witnessed a challenging year in 2023, with sales volume shifting into strong decline. Demand weakened considerably during the first quarter of the year, as consumers reeled from the huge price increases brought about by…

USD 2,450
Country Report

Apparel Accessories in Egypt

Nov 2023

Apparel accessories in Egypt witnessed a significant decrease in retail volume sales as prices soared in 2023. Prices were pushed up by the escalation of raw material costs, with cotton, leather and threads all soaring. The devaluation of the…

USD 1,195
Country Report

Staple Foods in Morocco

Nov 2023

In 2022, commodity prices experienced a historic surge, largely attributed to the Russian invasion of Ukraine. The Moroccan economy faced a significant slowdown due to a combination of drought and inflation, resulting in reduced domestic demand amid…

USD 2,450
Country Report

Staple Foods in Egypt

Nov 2023

Staple foods in Egypt is projected to see good growth in retail and foodservice volume sales and dynamic growth in retail current value sales over 2023. The steep rise in retail current value sales during 2023 owed much to the increase in prices. The…

USD 2,450
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