Africa

The briefing examines how the information and communications (ICT) industry is performing globally and in the largest countries in terms of ICT output. The report also provides data for turnover, market size, industry costs, industry profitability…

The briefing examines how the hotels and restaurants industry is performing globally and in the largest countries in terms of hotels and restaurants output. The report also provides data for production, market size, imports, exports, industry costs,…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

Although economic freedom is limited and endemic corruption persists, international assistance is helping government finances in Kenya. Whilst economic growth is slowing, adversely impacted by high inflation, infrastructure upgrades will be…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Ethiopia's consumer income is forecast to grow by nearly one-fifth over 2022-2027, yet still ranking among the world's lowest. Consumer market expansion will face challenges due to soaring inflation, averaging 32% in 2023, as well as severe income…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria.

Uganda is expected to experience significant economic growth from 2022 to 2027, with substantial increases in per capita income. Late Lifers will be the highest earners, influencing luxury spending trends. However, income inequality is projected to…

Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…

Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…

In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…

Nut and seed based spreads remained the largest category in sweet spreads packaging in retail unit volumes in 2022, recording positive growth in line with demand for these popular products in South Africa. These products are generally perceived as…

Sauces is the largest packaging category in sauces, dips and condiments, driven by cooking and table sauces, in particular mayonnaise, ketchup and salad dressings. Home seclusion during the pandemic, especially in 2020, drove up demand for cooking…

Processed seafood, driven primarily by shelf stable seafood, continued to support demand for packaging volumes in South Africa in 2022. Shelf stable seafood, such as tuna, pilchards and sardines remain popular choices for South Africans due to the…

Metal food cans remained the dominant packaging in category within processed fruit and vegetables in 2022, driven by shelf stable fruit and vegetables, with shelf stable beans holding the largest retail unit volume share.

The increasing demand for plant-based dairy options in South Africa is mainly attributed to the greater adoption of healthy lifestyles for a wide range of reasons, from vegetarianism to dietary (such as intolerance to lactose) and environmental…

In the forecast period, new car sales will be supported by an improved macroeconomy, while sales of electric vehicles (EVs) will be driven by incentives and a growing charging network. Public transport will aim to become more centralised, as taxis…