Africa

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…

Other dairy is registering relatively slow retail volume growth in 2023 in comparison to previous years, reflecting the mature nature of the category. The continuing economic downturn in Algeria is dampening retail volume sales, as internal and…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.

Drinking milk products in Algeria is facing slower retail volume growth in 2023 than previous years. This is attributed to the maturity of drinking milk coupled with the ongoing economic hardship faced by Algerian consumers. Some small dairies that…

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Affordability is a key factor within dermatologicals, with some products on the landscape being very expensive for the average consumer. As such, people need to find products within their budget, allowing them to address their specific skin issues.…

The Algerian economy is witnessing stubbornly high inflation, which is eroding the purchasing power of lower-and-middle income consumer groups and curbing overall expenditure on dairy products and alternatives. Retail unit prices across dairy…

Combination drugs are often used to treat multiple symptoms or conditions with a single medication. They can be very helpful in simplifying medication regimens and improving patient adherence. Combination drugs are also beneficial in a number of…

In 2023, Tanzania faces high inflation and living costs, causing consumers to favour lower-priced generic medications over pricey international brands. Essential categories, such as analgesics, cough, cold, allergy remedies, and digestive remedies,…

Egyptian consumer health is set to post positive growth in 2023, with analgesics boosting retail value sales, benefiting from an ongoing demand due to the variety of symptoms it treats. Aligned with the rising health trends, vitamins and dietary…

Spreadable cheese continues to be the most popular cheese in Algeria, and thus the leading category in 2023. This is due in large part to its more affordable price than soft cheese, and especially hard cheese, but also because of its convenience and…

Although sales continue to climb in retail volume and current value terms in 2023, butter and spreads is recording weaker volume growth than expected. The sharp increase in average unit prices is largely responsible for the high current value growth,…

The ongoing economic crisis in Algeria continues to threaten retail volume sales of baby food in 2023. The category remains plagued by restrictions on imports, surging inflation and the further devaluation of the Algerian dinar. This has affected the…

Regional differences and the standard of living in the area greatly influences consumer buying behaviour. Regions have different cultural and social norms that impact the types of products that are purchased and the way they are marketed. For…

All wound care categories are poised to register improved results in volume and current value growth terms in 2023. The uptick in demand has been supported by the resumption of pre-pandemic routines, with Moroccans becoming more likely to suffer…

Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…