Africa

Hair care registered a positive performance in 2022 as consumers paid more attention to their appearance during the post-pandemic era. Both women and men are paying increasing attention to maintaining their look as socialising outside of the home…

The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of…

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…

One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body…

Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour…

2022 saw demand under some pressure due to a far more controlled attitude towards spending among the local population amidst the spectre of inflation and a significant increase in the cost of living. After a strong recovery in economic activity…

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…

This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:

The report examines the economic landscape of Uganda and provides information on major monetary indicators, foreign trade, investments, and government finance. The economy in Uganda expanded in real terms in 2022, driven by increasing public and…

This report assesses the business environment in Tunisia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

Egypt's performance in Business Freedom was subpar in 2022, with fiscal instability, low government transparency, and bureaucratic hurdles in starting and running businesses. The country also faces a significant gender employment gap, stringent…

Angola’s Economic Freedom Ranking is dragged down by lack of price stability and inefficient processes of starting, operating and closing business. Heavy constraints on investment capital flow and overdependence on hydrocarbons limit investment…

This report assesses the business environment in Cameroon, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…

The persistent challenge of inflationary pressure continued to hinder growth in retail in Tunisia in 2022, despite concerted government efforts to alleviate the issue. This economic strain remains and is especially pronounced in discretionary goods,…

Retail e-commerce in Tunisia underwent significant expansion in 2022, fuelled by enhanced internet penetration and evolving consumer lifestyles. According to the Department of Commerce, as of September 2022, Tunisia was home to approximately 1,680…

Home products specialists felt significant impact from the escalating cost of raw materials in 2022. The surge in raw material prices had a cascading effect on consumer demand for home products, as retailers were compelled to transfer the additional…

In 2022 grocery retailers in Tunisia faced a multitude of challenges, including supply shortages and fluctuating consumer demand. A significant contributing factor to these challenges was the rapid escalation of consumer prices, which surged to…