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Aldi Group in Retailing

September 2020

The Coronavirus pandemic rapidly changed Aldi’s competitive landscape and consumer preferences with long-term impacts. Against this backdrop, the company faces growing challenges in its home market, Germany, pushing its legally separate entities to cooperate while driving international expansion for growth. Moreover, Aldi‘s evolving strategies and modernisation efforts focus on digital shopping options while also including adjustments regarding sustainability and product lines. 

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Euromonitor International's report on Aldi Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Aldi Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aldi Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Aldi Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
Aldi Group’s global footprint
Company overview
Ownership structure
Growth decomposition

Exposure to Future Growth

Exposure to growth

EExposure to Future Growth

Projected rankings
Three key concerns for Aldi regarding the impact of COVID-19
Impact of COVID-19 drives Aldi’s digital initiatives

Competitive Positioning

R elative performance of top 10 retailing companies
Competitor overlap
Key categories and markets
Aldi evolves within the discounter channel

International Expansion as Key Growth Driver

Aldi’s store-based retailing sales by region
Aldi entities look for closer cooperation to strengthen position at home
Amid struggles in German market, international expansion becomes key
US expands position as most important international market

Sustainability Goals and Product Line Strategy

How Aldi Group becomes more sustainable
Aldi in Germany: more vegan, better informed for a healthier lifestyle
Product line strategy: the promise of low prices and high quality

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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