AmorePacific Corp in Beauty and Personal Care

November 2023

AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within the market. This report delves into how AmorePacific is strategically repositioning itself and exploring new avenues in terms of geographic focus and product categories to revitalise its business onwards.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Euromonitor International's report on AmorePacific Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of AmorePacific Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AmorePacific Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of AmorePacific Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
AmorePacific Corp experienced declines in its top categories and countries
Market momentum offers AmorePacific modest growth amid a fast-growing industry
Consumer perceptions of top AmorePacific brands
In Asia Pacific, AmorePacific’s rank dropped from seventh to eighth between 2019 and 2022
The overlap with top competitors has mostly decreased due to a decline in skin care sales
Skin care remains the largest category while colour cosmetics appears promising
Sulwhasoo and Laneige are key brand drivers for AmorePacific
Facial care and South Korea have the biggest space to growth for AmorePacific
AmorePacific actively innovating in its direct selling model to attract young counsellors
Focusing on high efficacy and localisation , AmorePacific seeks rebound in China
Southeast Asia has the potential to become future growth engine for AmorePacific
AmorePacific seeks to benefit from emergent move to premium in Southeast Asia
Laneige in the US targets Gen Z beauty consumers with entertainment-driven marketing
AmorePacific set India as next strategic market with expectation for e-commerce growth
AmorePacific’s skin care brands experienced decline over 2020-2022
Younger and broader reach, AmorePacific gives fresh identities to its flagship brands
Laneige held onto its market position by launching innovative cushion foundation products
AmorePacific caters to vegan beauty trend by developing vegan ingredients and brand
Scalp care and sensory beauty revitalise AmorePacific’s hair care business
Evolving grooming habits of male consumers bring more diverse product offerings
AmorePacific seeks growth opportunities beyond the realm of beauty product categories
Overview of beauty and personal care: Brand coverage 2022
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: Product coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!