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Amway Corp in Consumer Health

June 2019

Amway is the number one selling vitamins and dietary supplements company globally, and has built a strong reputation through its direct selling business model. However, despite growing sales Amway has struggled to maintain market share in recent years, facing increasing competition both from major players and smaller brands entering the online market. Amway is attempting to overcome these challenges with significant investment in digitalisation, e-commerce and product innovation.

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Euromonitor International's report on Fortune Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Fortune Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fortune Brands Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Fortune Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
Amway Corp across consumer goods
Amway records highest growth in meal replacement
Amway sales by country
SWOT: Amway Corp

Competitive Positioning

Amway performance relative to global consumer health
GlaxoSmithKline, Johnson & Johnson and Bayer are the top three players
Herbalife and Nu Skin are Amway’s biggest competitors in direct selling
Amway’s sales most consolidated in Asia Pacific
Nutrilite remains Amway’s star brand

Consumer Health Review

Amway holds a significant share in nine out of top 10 VDS markets
VDS demonstrates positive growth in every region
Amway’s take on personalised weight loss
Amway share declines in a favourable Chinese market
US market driven by e-commerce and new VDS formats
Sports nutrition reaches mainstream consumers
Direct selling challenged by internet retailing

Brand Strategy

Amway looks for ways to boost Nutrilite sales
Technological innovation at the forefront for BodyKey


Working towards digital transformation


Sales prospects for Amway Corp


Competitor Analytics tool

Appendix: Competitor Analytics

Market Overlap
Overlap Matrices

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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