Amway Corp in Consumer Health

February 2023

Amway is the largest direct selling company in vitamins and dietary supplements globally. A pioneer of innovations, it distributes its Nutrilite premium assortments at comparatively high prices. The company faces rising pressure from other players offering wider assortments of dietary supplements at lower prices which appeal during economically unfavourable years. The company is further investing into scientific research and digital technologies as a competitive manoeuvre to halt this advance.

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This report comes in PPT.


Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive Summary
Amway Corp ranks seventh globally in consumer health, down from sixth position
Asia Pacific: by far the largest region for Amway Corp’s direct sales
Company overview
Market momentum determines Amway’s performance over 2019-2022
China will remain the core contributor to Amway’s sales by 2025
Amway is among the top 10 players in consumer health
By-health Co Ltd remains by far the biggest competitor for Amway
Amway is a giant player across vitamins and dietary supplements in Asia Pacific countries...
...with growth prospects in other nutritionals still pending
Nutrilite continues to be Amway’s flagship brand...
... with BodyKey by Nutrilite and XS still underperforming
Innovations: an important driving factor for Amway
Amway secures its growth potential through innovative approaches to consumers
Amway is the strongest player globally with the most prominent presence in Asia Pacific
Dietary supplements is the core contributor to Amway’s sales across its major markets
High growth potential for Amway from dietary supplements in China
Vitamins and dietary supplements growth prospects
Amway’s weight management and wellbeing has the strongest presence in Asia Pacific
Amway’s meal replacement assortments have the strongest appeal to consumers
Forecast growth prospects are the most pronounced in Thailand and Argentina
Weight management and wellbeing global growth prospects
Key findings
Projected company sales FAQs 1/2
Projected company sales FAQs 2/2

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

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