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Company Profile
Amway Corp in Consumer Health
Jun 2019
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Amway is the number one selling vitamins and dietary supplements company globally, and has built a strong reputation through its direct selling business model. However, despite growing sales Amway has struggled to maintain market share in recent years, facing increasing competition both from major players and smaller brands entering the online market. Amway is attempting to overcome these challenges with significant investment in digitalisation, e-commerce and product innovation.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.
Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Amway Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key findings
Companies at a glance
Global footprint
Company overview
Amway Corp across consumer goods
Amway records highest growth in meal replacement
Amway sales by country
SWOT: Amway Corp
Competitive Positioning
Amway performance relative to global consumer health
GlaxoSmithKline, Johnson & Johnson and Bayer are the top three players
Herbalife and Nu Skin are Amway’s biggest competitors in direct selling
Amway’s sales most consolidated in Asia Pacific
Nutrilite remains Amway’s star brand
Consumer Health Review
Amway holds a significant share in nine out of top 10 VDS markets
VDS demonstrates positive growth in every region
Amway’s take on personalised weight loss
Amway share declines in a favourable Chinese market
US market driven by e-commerce and new VDS formats
Sports nutrition reaches mainstream consumers
Direct selling challenged by internet retailing
Brand Strategy
Amway looks for ways to boost Nutrilite sales
Technological innovation at the forefront for BodyKey
Brandstrategy
Working towards digital transformation
Prospects
Sales prospects for Amway Corp
Appendix
Competitor Analytics tool
Appendix: Competitor Analytics
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
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Complete Catalogue
Company Reports
- Bayer AG (Merck & Co) in Consumer Health | Nov 2014
- Bayer AG in Consumer Health | Apr 2017
- Bayer in Consumer Health | Nov 2019
- Beiersdorf AG in OTC Healthcare | Aug 2009
- Boehringer Ingelheim GmbH in Consumer Health | May 2015
- Bristol-Myers Squibb Co in Consumer Health | Feb 2013
- General Nutrition Centers in Consumer Health | Nov 2018
- General Nutrition Centers Inc in Consumer Health | Mar 2013
- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
- GlaxoSmithKline Plc in Consumer Health | Apr 2017
- GlaxosmithklinePlc in Consumer Health | Sep 2019
- Herbalife Ltd in Consumer Health | Dec 2016
- Herbalife Nutrition Ltd | Jan 2019
- Herbalife Nutrition Ltd in Consumer Health | Mar 2020
- Johnson & Johnson in Consumer Health | Jul 2018
- Johnson & Johnson in Consumer Health | Nov 2019
- Johnson & Johnson Inc in Consumer Health | Jul 2015
- Merck & Co Inc in Consumer Health | Jul 2013
- Merck KGaA in Consumer Health | May 2012
- NBTY Inc in Consumer Health | Sep 2013
- Novartis AG in Consumer Health | Sep 2013
- Nu Skin Enterprises Inc in Consumer Health | Aug 2011
- Otsuka Pharmaceutical Co Ltd in Consumer Health | Aug 2010
- Pfizer Inc in Consumer Health | Nov 2017
- Procter & Gamble Co, The (P&G) in Consumer Health | Jan 2020
- Procter & Gamble Co, The in Consumer Health | Oct 2015
- Reckitt Benckiser in Consumer Health | Mar 2020
- Reckitt Benckiser Plc (RB) in Consumer Health | Jul 2018
- Sanofi in Consumer Health | Oct 2019
- Sanofi-Aventis in Consumer Health | Sep 2011
- Taisho Pharmaceutical Co Ltd in Consumer Health | Sep 2011
- Takeda Pharmaceutical Co Ltd in Consumer Health | Apr 2013