Anheuser-Busch InBev NV in Beer

October 2022

AB InBev – the world’s largest brewer – benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently facing the industry. The company continues to expand its no/low alcohol offering and is exploring growth prospects outside beer. This profile analyses AB InBev’s strategic opportunities and potential obstacles.

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This report comes in PPT.


Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key findings
Top companies at a glance
AB InBev’s global footprint
Company overview
Paying down debt remains a priority
Exposure to growth: Latin America remains central to company performance
Stagflation: A stiff chaser after the pandemic hangover?
Premiumisation drives growing competition with key rival, Heineken
Leading companies maintain their shares amid unprecedented disruption
Key categories and markets
Key brands
Budweiser: Broad geographic reach, but challenges persist in core markets
Value-focused opportunities in developed markets?
Middle East and Africa is a shared priority for leading brewers
Digital advances are embedded in growth strategies
Economy brands play an important role in Nigeria
Craft-style brands hold advantages over independent microbrewer offers
Top brewers seek to benefit from beer’s impressive performance in Brazil
AB InBev is off course on a key no/low alcohol target, but the sector remains a priority
No alcohol, rather than low alcohol, is driving category growth for AB InBev
Looking beyond beer
RTDs are gradually gaining significance for AB InBev
Branching further out?
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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