Anheuser-Busch InBev NV in Beer

November 2021

As the world’s leading brewer, AB InBev’s wide-ranging geographic coverage and broad brand portfolio are core strengths, helping to support recovery from the initial impacts of the pandemic. However, the logistics issues facing the industry present a mid-term challenge. Category diversification and digital developments, established priorities for AB InBev, are gaining even greater significance amid the changing alcoholic drinks landscape.

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Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy. Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
AB InBev´s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Pandemic recovery and Q3 2021 results
COVID-19 themes
Exposure to growth

Competitive Positioning

Key pandemic survivors and casualties in 2020
Competitor overlap: premium competition between top two brewers
The future is digital
Key categories and markets
US: ongoing opportunities for Michelob Ultra
Brazil: key battleground for AB InBev and Heineken
Nigeria: targeting trading up trends from a different angle
Key brands
Budweiser: key markets hinder performance despite geographic growth

A Closer Look at Beer

Breadth of AB InBev’s brand portfolio is a core strength
Lower contribution from premium lager for AB InBev than key rivals
Non alcoholic beer finally finds its place in the US
No/low alcohol advantages extend beyond dynamic growth rates

Cider/Perry and RTDs

Cider moves down AB InBev’s list of priorities amid uninspiring growth…
…although Eastern Europe holds potential
US to remain at the core of AB InBev’s offer in RTDs
Diversification takes centre stage

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

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