Apple Inc in Consumer Electronics

January 2022

Apple achieved its highest ever sales in 2021 amidst an ongoing challenging economic situation. Apple shifted its business to be less dependent on iPhones, and revenues from services and wearables received a boost due to the Coronavirus (COVID-19) pandemic as consumers showed increased willingness to purchase, while further concretising its sustainability priorities.

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This report comes in PPT.


Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Apple Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key findings
Apple’s record run goes on
Transition from hardware to services ongoing
Apple continues its positive trajectory
Apple’s product portfolio overlap with the competition
Asian competitors - three companies, different strategies
Apple performs strongly against tough competition
Tablets: Apple bets on a shrinking market
Apple leads growing earbuds market while competition is catching up
Priority lies on the installed base
Will Apple’s strategy pay off? A shift around the corner…
Will Apple’s strategy pay off? Subscription is a plan…
…for Apple to become a services-driven company
Ecosystem + market momentum = Apple VR glasses
Apple’s multi-step sustainability strategy
Key findings

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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