Arçelik AS in Consumer Appliances

August 2023

Arçelik AS is global consumer appliances manufacturer, originating in Turkey. With 12 brands, 30 production facilities and 82 subsidiaries, the company is present in almost all continents. The strongest segment for the company is major appliances in the EMEA region. To maintain and scale up its position, the company is involved in several prominent M&A activities, and invests aggressively in technology and R&D to address consumer needs and help society around the globe.

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This report comes in PPT.


Euromonitor International's report on Arçelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Arçelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arçelik AS.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Arçelik AS provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Arçelik AS’s global footprint
Company overview
Growth decomposition
Arçelik AS growth strategy
Arçelik and Whirlpool to form a new company in Europe
Manufacturing milestones
Value creation through sustainable strategies
Renewable energy – a relatively new business field
Potential largely remains in the domestic market
Midea is the clear leader, but is losing share
Competitor overlap in Europe is strong, and will increase in Asia Pacific
Key categories and markets
Value proposition in Europe is expected to be a game changer
Key brands
Segmentation of Arçelik’s brand portfolio 2022
Positive results for company ranking in Asia Pacific
Fridge freezers to remain dominant across top Arc¸elik’s markets
An update for Defy’s solar hybrid fridge
Eastern Europe growing at the fastest pace
Room for growth remains even across top markets
FiberCatcher technology being recognised
The kitchen as a design element driving growth in Eastern Europe and MEA
Top countries by category
Trendy functionality in Arçelik’s large cooking appliances
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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