Arçelik is a key global major appliances company, focusing on Europe and Middle East and Africa. It ambitiously expanded to Asia Pacific with the construction of its Thailand plants in 2015, the acquisition of Dawlance in Pakistan in 2016 and the creation of a joint venture with Tata in India in 2017. Within Arçelik’s rich brand portfolio, Beko is the global flagship brand targeting middle-class consumers, whereas the premium Grundig brand emphasises German DNA targeting affluent households.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Euromonitor International's report on Arcelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Arcelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arcelik AS.
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page