Arçelik AS is global consumer appliances manufacturer, originating in Turkey. With 12 brands, 30 production facilities and 82 subsidiaries, the company is present in almost all continents. The strongest segment for the company is major appliances in the EMEA region. To maintain and scale up its position, the company is involved in several prominent M&A activities, and invests aggressively in technology and R&D to address consumer needs and help society around the globe.
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Euromonitor International's report on Arçelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Arçelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arçelik AS.
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Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.See All of Our Definitions
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