Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…
The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…
2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…
2023 saw in-car navigation record yet another double-digit drop in volume sales as category sales declined further towards vanishing point. The use of dedicated devices designed especially for GPS navigation while driving is now extremely rare in…
The pressure on household incomes due to the very high inflation that has plagued Argentinian society for some time continued to discourage consumers from investing in imaging devices during 2023. However, economic uncertainty and the erosion of…