Argentina

Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…

The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…