Argentina

Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…

The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

Wine sales faced another problematic year in 2022. The industry faced an exorbitant increase in the cost of inputs, making the wineries increase their prices above inflation. Also, the main low-priced wine brands could not enter the government’s…

Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…

2023 saw wearable electronics remain one of the most dynamic categories in Argentina’s consumer electronics industry, with the very strong performances recorded in smart wearables and activity watch (digital) underpinning a strong increase in demand…

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Mobility survey, including the everyday transportation habits and attitudes of global consumers.

Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…

During 2023, despite economic contraction and very high inflation, video games in Argentina managed to post sales growth, both in current and constant value terms, as children continued to migrate to video games, away from traditional toys and games.…

In 2023, vending in Argentina registered exponential retail current value sales growth, although this can be explained mainly by the very high inflation rate in the country. Vending remained a small channel in the country, and insignificant compared…

In 2023, vacuum cleaners, as a product area, saw its third consecutive year of growth, marking a reversal from the downward trend observed in the previous decade. Since the onset of the pandemic, there has been an increased emphasis on purchasing…

Argentina is going through a situation that it has experienced on other occasions, with a shortage of dollars linked to the government controls as it seeks to avoid devaluing the local currency. Because people cannot buy US dollars at an official…

Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation…

One challenge facing high watches in Argentina is that the high demand in the country exceeds what the main players can supply. This is because the national government lacks the necessary volume of US dollars for importers to bring in their products.…

Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though…

Domestic tourism continues to see very positive development with large mobilisations of people throughout the country. This is being supported by several factors. On one hand, the access to US dollars to travel abroad is very limited and very…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…

The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…

The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

Tea sales are seeing positive growth in total retail volume terms in Argentina in 2023 - the result of the increasingly positive perception of tea as a healthy option. Argentinian consumers have always been very health conscious, but the outbreak of…

In 2023, PET jars saw an increase in its unit volumes and share within chocolate spreads packaging in Argentina, at the expense of glass jars. This can be attributed to the fact that PET jars are lightweight, which reduces shipping costs and the…

Following impressive growth during the first half of the review period, chocolate spreads in Argentina saw retail volume sales contract in 2022. While the rate of decline has slowed, the category is poised to register another negative performance in…

Despite robust growth in volume sales of sweet biscuits, snack bars, and fruit snacks in 2022, the growth is expected to weaken in the current year. The strong demand for traditional filled biscuits known as "alfajores" was driven by children…

Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…

In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…

In supermarkets in Argentina, Asian concepts, the main competitors to chains, continued to experience a deep crisis at the end of the review period. As a result, some Asian supermarkets closed their businesses in Argentina and moved to Bolivia,…

Sunglasses in Argentina is expected to register both a steep fall in volume and constant value sales, as inflation continues to be very high in 2024. As such, consumers trade down and also prioritise essential eyewear products such as spectacles. One…

In 2023, sun care in Argentina saw an increase in retail volume sales, although slower than the previous year. This weaker performance was influenced by the weather from October to December in 2023, which was colder, with more rain than the same…

Sugar confectionery experienced robust volume growth in 2022, surpassing 2019 sales levels, and is expected to continue growing in 2023. Factors such as children's birthdays, the return to full-time school and workplaces post-pandemic are supporting…

Argentina is seeing a rising number of street stalls and kiosks offering consumer foodservice products, with hot dogs, sandwiches and pre-prepared salads being particularly prevalent. Some of these operators have incorporated seating areas for at…

In recent years, there has been a notable shift in consumer preference from store-specific cards to more versatile credit cards, allowing them to use a single card for all purchases. This shift has compelled store cards to transition into credit…

Within staple foods in Argentina, retail volume sales overall are seeing only marginal growth. While the prevailing economic turmoil is partially responsible for this, an array of additional factors is contributing to adverse effects on both supply…

Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…

Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…

The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…

Spirits consumption increased notably in both off- and on-premise terms, driven by a huge incremental volume growth of bitters, which reached the highest historical consumption in 2022. Bitters, which hold the majority of spirits consumption in…

Spectacles is the only eyewear product in Argentina that is expected to see volume sales increase in 2024. The essentialness of spectacles supports volume sales. That being said, continuing high inflation is expected to result in a significant fall…

PET bottles remained the dominant pack type in soft drinks packaging in Argentina, accounting for more than two thirds of total soft drinks retail unit packaging volumes in 2023, with this expected to continue over the forecast period. This pack type…

Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for…

In 2023, snacks in Argentina experienced a strong recovery and surpassed pre-pandemic levels in terms of volume sales. This growth was driven by various factors, including on-the-go consumption, celebrations, and social gatherings at home. The World…

In 2023, smokeless tobacco products, including e-vapour and heated tobacco products, remained illegal in Argentina. Despite efforts by the current Milei government to legalise these products, the legislative bill aimed at allowing their sale was…

Small local grocers in Argentina continued to cede some ground to or lose competitiveness with regard to modern grocery retailers like supermarkets, hypermarkets, convenience stores and discounters during 2023. In a context of very high inflation,…

As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…

During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…

Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…