Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…
Sales of split air conditioners in Argentina witness a peak during summer, yet the decision to purchase such appliances is seldom impulsive. Consumers typically accumulate savings or opt for credit options to finance these relatively costly…
After the suspension of the flights of several international airlines to Argentina due to the COVID-19 crisis, many airlines are beginning to recover interest in the country and resuming their flights to Argentina. These include Ethiopian Airlines,…
Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep…
The increase in beer packaging unit volumes in Argentina can be attributed to a notable shift in consumer preferences towards beer as their preferred alcoholic beverage due to the introduction of new flavours, styles and brands, leading to stronger…
Retail volume sales of analgesics rebounded in 2023, following a two-year period of decline. While the COVID-19 pandemic boosted demand for acetaminophen (paracetamol), which was the only analgesic recommended by the government to alleviate the…
As was the case throughout the review period, brands from womenswear, menswear and childrenswear have continued to enter apparel accessories and add more products to their established portfolios in the category in 2023. Argentina’s entrenched…
Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by…
In apparel and footwear specialists in Argentina prices increased well above the general rate of inflation in 2021 and 2022. However, in 2023, the situation was reversed, with prices of apparel and footwear rising at a lower level than the general…
Appliances and electronics specialists in Argentina operated in a complex and difficult economic situation. This led to subsequent decreases in retail sales, and several specialists were forced to close the business or at last some outlets during the…
Buenos Aires and Rosario stand out as Argentina's most economically dynamic cities. Meanwhile, La Plata shows the greatest promise for future economic expansion. Nevertheless, cities in the country will face ongoing hurdles. In the short term, these…
Population growth in Argentina from 2021-2040 will result from positive natural change. Rising living standards and improvements in healthcare drive ageing, with growth in the senior population shaping consumer trends. Urbanisation will continue…
The year 2023 witnessed a notable expansion in the market for away-from-home tissue and hygiene products in Argentina, driven by heightened touristic and gastronomic activities. With more people spending time outdoors and an uptick in inbound tourism…
In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising…
Milk formula registered a retail volume decline for most of the review period, with this set to continue into 2023. During 2022 and into 2023, milk formula prices increased above average inflation, making the product too costly for many parents. As…
Although it was already the leading type of packaging in dried baby food in Argentina in 2023, flexible plastic saw an increase in its share, because this packaging format allows for portion-sized servings of dried baby food, facilitating parents to…
A rising number of handbag brands have emerged in Argentina with sales exclusively made through retail e-commerce. Many designers have started to produce handbags, offering products made with materials that are more affordable than leather and…
In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…
In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…
In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate…