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Build data-driven strategies and unlock growth with our five trending topics.

  • Market volatility
  • Beyond affordability
  • Healthy longevity
  • Intentional consumption
  • Next-gen online storefront

These are the most crucial cross-industry shifts that you should prioritise to remain competitive into 2026.

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How Businesses Can Thrive by Creating Sustainable Value

Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.

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Featured insight

Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.

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Bank Loyalty is Shifting from Rewards to Relationships

The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.

Prime Days 2026 Signal Saturation in the US Though Many Brands Gain

This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Top Five Trends Shaping Pet Care in 2026

Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.

The Fibre Opportunity: What We Can Learn From Protein

High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

Beyond the Roll: Latin America's Tissue Reset

Abstract for Preview tab: With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.

World Cup Lessons for US Travel and Mega-Events

With the FIFA World Cup now firmly on the scoreboard, organisers and host cities alike are reflecting on the tournament’s tourism impact. The results reveal more than just the power of a singular football tournament, providing important insight into the state of the US tourism market and the power of mega-events to drive meaningful tourism impact.

What Latin America's Home Care Market Demands

Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.

Bank Loyalty is Shifting from Rewards to Relationships

The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.

The Fibre Opportunity: What We Can Learn From Protein

High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.

Canada’s “Associate EU Member” Status Won’t Immediately Remove the Real Barriers to Canada-EU Trade

Closer Canada-EU ties will not transform trade overnight, as regulatory differences, logistics costs and deep US supply-chain integration remain significant barriers. However, Canada’s push to diversify exports and new tariffs on US goods are creating selective opportunities for EU suppliers and Canadian exporters, particularly where CETA provides tariff advantages and businesses can meet certification and margin requirements.
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50%

of consumers were willing to spend money to save time in 2024

Economic forecasts

3.2%

global real GDP growth in 2025

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42%

of the world’s trips were taken to Europe in 2024

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Empowering Women’s Health: Focus on Ethics and Efficacy

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Key Regulatory Dynamics Shaping Nicotine and Cannabis

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.

Future of Consumption: A Strategic Roadmap

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.

Growth Opportunities in the Transformed Women’s Sportswear Segment

High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.

Megatrends: Quantifying Personalisation

In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
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