Articles
Cannabis Beverages: Raising a Glass to New Rituals and Disrupting Drinks Ecosystems
Spiros Malandrakis
Cannabis drinks, still relatively niche and only accounting for a low share of cannabis sales in the markets where they are available, hold the potential to disrupt established drinks ecosystems and the traditions surrounding them, starting with alcoholic drinks.
A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Sportswear Brands can Grow Tapping into Wellness Trends
Fátima Linares
Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.
Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirão
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Global Trends in Cannabis: The Next Big Markets
Euromonitor International
In this article, we identify eight of the next most significant prospective markets for cannabis in 2023.
The Normalisation of Mobile Money in Sub-Saharan Africa
Christele Chokossa
As the world gravitated toward a cashless society over the past decades, Africa was continuously delayed by the relatively high level of the unbanked population. Nevertheless, the banking sector’s failure to address the issue gave a unique opportunity for telecommunication companies to introduce mobile money services. This article will explore opportunities created by mobile money across payments, retailing, travel and sustainability in Africa.
Unwrapping Sustainable Packaging
Jorge Zuniga
The beverages, beauty and personal care, home care, dog and cat food, and packaged food industries accounted for four trillion retail/off-trade packaging units in 2022, according to Euromonitor’s packaging data. However, most companies will hardly meet their 2025 sustainability commitments. Waste management efforts are under scrutiny, to comply with stricter legislation and to meet pushing consumer demands. Companies need to be part of the solution.
Top Three Trends for Appliances and Electronics Brands from CES 2023
Lauren Acker
With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.
Loyalty and the New Normal
Nadejda Popova
Loyalty is at a crossroads with businesses rethinking and revitalising their brand strategies in light of the changing consumer preferences, e-commerce boom and dynamic economic conditions. Curating an emotional bond with consumers becomes a dominant factor for adding value and increasing retention.