Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Sales of bath and shower products in the Philippines witnessed fairly modest growth in current value terms in 2023, following the normalisation of hygiene behaviours in the aftermath of the COVID-19 pandemic. Consumers viewed these products as…
Vietnam’s bath and shower market enjoyed a positive performance in 2023. As income levels and living standards rose, local consumers increasingly prioritised the quality of their bath and shower experiences. They are now showing a pronounced…
Beauty and personal care in the Philippines registered healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices…
Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…
Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more…
In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…
Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained…
Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…
Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist…
2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional…