Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…
Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…
2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…
Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…
Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…