Asia Pacific

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Baby and child-specific products continued to record strong growth in Asia Pacific in 2019, driven by the popularity of these products among parents for use on their offspring. While 2020 will see significant societal disruptions due to Coronavirus…

Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

A significant surge in the penetration rate of Japanese baby and child-specific products was witnessed in 2022. This upward trend can be primarily attributed to the increasing availability of Japanese brands facilitated by the expansion of retail…

In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…

Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a…

In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun…

Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding…

Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands…

Despite the low birth rate in South Korea, current value growth was maintained in baby and child-specific products in 2023. Parents are becoming increasingly savvy in terms of purchasing products that suit their children, regardless of whether they…

In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently,…

Baby and child-specific products in Thailand saw dynamic activity from leading brands in 2023. The category was home to several new product developments and marketing communication focusing on clean and green products and packaging. Demand for…

Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family…

In 2023, baby and child-specific products in Uzbekistan experienced a notable surge in volume sales, predominantly fuelled by essential products such as baby wipes and dermatitis solutions for diapers. This upswing is particularly pronounced in urban…

Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…

Bath and shower continued to grow in 2019, driven by body wash/shower gel, liquid soap and intimate washes, with bar soap recording stagnating sales. However, bar soap and, in particular, liquid soap have seen sales driven by frequent handwashing…