Asia Pacific

In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

Following a rebound in total beer volumes in 2021, sales fell at a low single-digit rate in 2022, due to the wide spread of the Omicron variant of COVID-19. Many regions experienced lockdowns, causing a lack of consumption occasions. On-trade…

Total volume sales of beer exceeded the pre-COVID-19 level in 2022, due to the border reopening, as well as the removal of pandemic restrictions. On-trade businesses saw encouraging growth in volume sales due to the loosening of government…

Beer volumes surpassed pre-COVID-19 levels in 2022. This was partly attributable to India's historically low per capita consumption and the lower starting point created by the pandemic. Indeed, 2020 witnessed a significant decline in beer consumption…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

Beer posted a total volume increase in 2022, thanks to a rebound in on-trade sales. In March 2022, Japan ended the COVID-19 quasi-emergency in all prefectures, and foodservice outlets were able to operate without any restrictions. As a result,…

Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure…

Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers…

Non alcoholic beer has been gaining popularity fast in Pakistan. The prohibition of alcohol consumption for Muslims aids sales of non alcoholic beer. It is mostly consumed by young adults, especially university students and 18-30-year-olds in…

On-trade beer consumption continued to increase strongly in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and…

Off-trade volume sales of beer in South Korea marginally declined in 2022 as demand for imported lager, which had been driving the growth of the country’s beer consumption at home, was sluggish. Although popular brands such as Budweiser continued to…

In 2022, the beer landscape saw solid total volume growth; the result of an increase in imported beer and the growing prominence of local craft beer. These have had a significant impact on the local industry, which has grown in recent years as the…

Following a further slowdown in the number of new COVID-19 cases in 2021, consumers and businesses, including the beer industry, seemed to be dealing with yet another serious inflation problem in 2022. The increase in production, shipping, and…

2022 saw marked growth for beer in the Philippines, in both volume and current value terms, reinforced by a range of factors which contributed to a robust increase in beer consumption across the category. Enhanced consumer mobility, coupled with…

After two years of volume decline, beer registered healthy volume growth in 2022. One contributing factor to the increased sales was a large influx of Russian migrants, as they looked to escape the consequences of the war. In addition, though was…

Beer in Vietnam witnessed a full recovery in volume terms in 2022, following a slump in demand in 2020 and 2021, when sales registered negative-figure declines. At the peak of the pandemic, all restaurants, bars and pubs were required to close, which…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…