Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Country Report

Street Stalls/Kiosks in Vietnam

Feb 2024

Street-stalls/kiosks registered a marked slowdown in growth in terms of both current value and number of transactions in 2023. Such outlets are especially popular with lower-income segments, which were particularly impacted by the elevated rate of…

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Country Report

Street Stalls/Kiosks in the Philippines

Feb 2024

Street stalls/kiosks continued to experience buoyant growth in current value terms in 2023. Sales were boosted by an increase in foot traffic in shopping malls, where a high number of chained outlets are located. Standalone stalls also benefited from…

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Country Report

Street Stalls/Kiosks in Thailand

Mar 2024

Street stalls /kiosks in Thailand witnessed healthy growth in current value terms in 2023, with sales approaching pre-pandemic levels. This was driven to a large extent by the recovery of both domestic and inbound tourism, as both locals and…

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Country Report

Street Stalls/Kiosks in Taiwan

Feb 2024

There was a major shift in street-stalls/kiosks in Taiwan at the end of the review period. After a three-year pandemic, the re-opening of the Taiwanese border in October 2022 led to a surge in tourism, which resulted in crowding at tourist spots,…

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Country Report

Street Stalls/Kiosks in South Korea

Feb 2024

In 2023, tanghulu (sugar-coated fruits on a bamboo skewer) emerged as the most prominent snacking mega-trend in the entire food industry in South Korea. The popularity of tanghulu began with mukbang YouTubers who focused on ASMR content, creating…

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Country Report

Street Stalls/Kiosks in Singapore

Mar 2024

Street stalls/kiosks in Singapore are expected to be affected by the local government’s increasing focus on health and wellness. Singapore has been exploring potential regulatory measures aimed at lowering the sodium content in food since September…

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Country Report

Street Stalls/Kiosks in Malaysia

Feb 2024

Jom Cha by Farm Fresh is one of the latest street stalls/kiosks serving varieties of drinks such as bubble tea. One of the marketing tactics employed is the use of renowned fresh milk, Farm Fresh, which is produced locally and enables the player to…

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Country Report

Street Stalls/Kiosks in Japan

Feb 2024

Street stalls/kiosks continued to see an increase in current value sales in 2023, thanks to the rising popularity of food trucks. Even during the pandemic, food trucks were less negatively impacted thanks to their mobility, which allowed them to…

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Country Report

Street Stalls/Kiosks in Indonesia

Feb 2024

Street stalls/kiosks saw a second year of double-digit growth in current value terms in 2023. These small booths typically targeted low- to middle-income consumers, who remained highly price sensitive. With the return of on-site working and…

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Country Report

Street Stalls/Kiosks in India

Apr 2024

Street stalls/kiosks maintained growth in outlet numbers and current value sales in India in 2023, with transaction volumes also finally exceeding the pre-pandemic (2019) level in this year. Street stalls/kiosks has historically been dominated by…

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Country Report

Street Stalls/Kiosks in Hong Kong, China

Mar 2024

Street stalls/kiosks returned to growth in current value terms in Hong Kong in 2023, with transaction volumes and outlet numbers also rising. Street stalls/kiosks in Hong Kong have become synonymous with local delicacies, offering a wide range of…

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Country Report

Street Stalls/Kiosks in China

Feb 2024

Street stalls/kiosks benefited from the normalisation of consumers’ daily routine outside of the home in 2023, with chained tea street stalls leading the surge. While other formats of street stalls/kiosks, such as those offering braised snacks, fried…

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Country Report

Self-Service Cafeterias in Vietnam

Feb 2024

The self-service cafeterias channel is not present in Vietnam and there are no signs that it will emerge over the forecast period.

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Country Report

Self-Service Cafeterias in the Philippines

Feb 2023

There were no self-service cafeterias operating in the Philippines at the end of the review period and in 2021.

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Country Report

Self-Service Cafeterias in Thailand

Mar 2024

Self-service cafeterias is a relatively niche category in Thailand, with Ikano (Thailand) Co Ltd being the only player. During 2023, the company registered healthy growth in current value terms, thanks to the revival of normal shopping behaviour in…

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Country Report

Self-Service Cafeterias in Taiwan

Feb 2024

The Taiwanese are keen on eating all-you-can buffets, as the diverse range of options caters to a variety of personal choices, with this benefiting self-service cafeterias. Since the COVID-19 pandemic, there has been a strong desire for more social…

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Country Report

Self-Service Cafeterias in South Korea

Feb 2024

In 2022 and 2023, independent self-service cafeterias demonstrated double-digit growth in retail value sales. The primary driver behind this success was the popularity of local Korean cuisine buffets, which provide a rich variety of options, and…

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Country Report

Self-Service Cafeterias in Singapore

Mar 2024

Catering for budget-conscious consumers in Singapore amid the uncertain economic situation reflects a strategic response to the evolving needs and preferences of the self-service cafeteria customer base. In Singapore, IKEA has long been synonymous…

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Country Report

Self-Service Cafeterias in Malaysia

Feb 2024

Chained self-service cafeterias continued to see low levels of popularity in Malaysia at the end of the review period. The Ikea Restaurant brand maintained its dominant position in the market. Indeed, there are no other players with a significant…

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Country Report

Self-Service Cafeterias in Japan

Feb 2024

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control were left to individuals and…

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Country Report

Self-Service Cafeterias in Indonesia

Feb 2024

Self-service cafeterias registered a stagnant performance in Indonesia in current value terms in 2023. With a high proportion of these outlets typically located in hypermarkets, the performance of the category is heavily dependent on this retail…

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Country Report

Self-Service Cafeterias in India

Apr 2024

Self-service cafeterias maintained outlet growth and continued to increase in current value terms in India in 2023. However, it remained by far the smallest channel, representing less than 1% of overall consumer foodservice value sales in India in…

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Country Report

Self-Service Cafeterias in Hong Kong, China

Mar 2024

Self-service cafeterias in Hong Kong experienced significant declines in transaction volumes and current value sales in 2023, largely due to the decreasing number of outlets for one of the main players, Marugame Seimen. However, the channel did…

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Country Report

Self-Service Cafeterias in China

Feb 2024

In 2023, self-service restaurants experienced a revival of its growth rate, following the challenges posed by the COVID-19 lockdown the previous year. However, the average spend per transaction continued to decline, which was primarily linked to the…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Plant-Based Alternatives in Asia: Today and Beyond

Feb 2023

Plant-based alternatives are in emerging stages in Asia and set to gain traction. Companies must navigate the unique perception of meat and dairy in this region to introduce plant-based products that match consumer expectations of nutrition, taste…

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Country Report

Limited-Service Restaurants in Vietnam

Feb 2024

Limited-service restaurants in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices…

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Country Report

Limited-Service Restaurants in the Philippines

Feb 2024

Limited-service restaurants managed to sustain a strong performance in current value terms in 2023, although the rate of growth was slower than the previous year. This was a result of the normalisation of behaviour in the aftermath of the pandemic,…

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Country Report

Limited-Service Restaurants in Thailand

Mar 2024

Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all…

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Country Report

Limited-Service Restaurants in Taiwan

Feb 2024

Within limited-service restaurants in Taiwan, McDonald's collaborated with the famous Japanese manga series Dragon Ball, featuring its illustrations on exclusive packaging, meals and trading cards for fans to collect. This iconic anime successfully…

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Country Report

Limited-Service Restaurants in South Korea

Feb 2024

In alignment with the trends observed in 2022, the majority of limited-service restaurants (LSRs) witnessed a surge in menu prices during 2023, which was attributed to the repercussions of escalating raw materials costs and labour expenses. In 2023,…

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Country Report

Limited-Service Restaurants in Singapore

Mar 2024

Post-pandemic, limited-service restaurants in Singapore have witnessed significant shifts in both on-site and off-site ordering methods, driven by shifting consumer preferences, safety concerns, and technological advancements. To prioritise safety…

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Country Report

Limited-Service Restaurants in Malaysia

Feb 2024

The Israel-Hamas War had an impact on limited-service restaurants in Malaysia from October 2023. In the majority Muslim country of Malaysia, the outbreak of the Israel-Hamas War led to a series of boycotting events aimed at multinational chains such…

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Country Report

Limited-Service Restaurants in Japan

Feb 2024

Limited-service restaurants continued to see a positive current value performance in 2023, mainly driven by unit price increases. Although some companies had already implemented price increases in 2022, it became inevitable that they would raise…

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Country Report

Limited-Service Restaurants in Indonesia

Feb 2024

Limited-service restaurants in Indonesia saw an impressive performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was boosted by an increase in mobility, including the return of Indonesians to their physical offices, as…

USD 1,195
Country Report

Limited-Service Restaurants in India

Apr 2024

Limited-service restaurants in India maintained double-digit current value growth in 2023, with outlet numbers also continuing to rise. However, slower growth was seen in 2023 than in the previous two years, partly because the channel had already…

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Country Report

Limited-Service Restaurants in Hong Kong, China

Mar 2024

In 2023, limited-service restaurants in Hong Kong saw stronger current value growth than in the previous year, along with rises in outlet numbers and transaction volumes. The year 2023 brought some respite to businesses in limited-service restaurants…

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Country Report

Limited-Service Restaurants in China

Feb 2024

In 2023, limited-service restaurants in China saw a robust recovery in terms of both value sales and volume transactions, benefiting from the relatively low base of 2022, when consumer foodservice establishments were considerably impacted by…

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Strategy Briefing

Limited-Service Restaurants in Asia Pacific

May 2022

After sales at limited-service restaurants (LSR) declined in 2020, negatively impacted by measures taken to contain the spread of Coronavirus (COVID-19), they were back recording positive growth in 2021. Even in 2020, LSR was one of the better…

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

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Strategy Briefing

Global Market Overview of Chicken

Aug 2022

This briefing examines how the chicken commodity performs globally and in the largest countries in terms of supply and consumption. The report also provides data and analysis on chicken price dynamics, key meat-consuming industries, and exports and…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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