Asia Pacific

Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…

Sugar and sweeteners is expected to see continued total volume growth in India in 2023. Meanwhile, retail current value growth is expected to be significantly higher than retail volume growth, primarily due to retail price increases as a result of…

Starchy roots is set to maintain slow and stable total volume growth in India in 2023, with increases expected by all measures. Potatoes remains by far the dominant category within starchy roots, but is set to see the slowest rate of growth in 2023.…

In India, pulses is set to maintain solid total volume growth in 2023, with increases across all categories. Pulses continue to feature prominently in a wide array of traditional dishes in the country, ranging from dals (lentil soups) to curries.…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…

Fruits is expected to maintain dynamic total volume growth in India in 2023, with all categories set to see growth, as well as all channels. Heatwaves in 2023, with temperatures soaring above 45°C, and the early onset of summer, boosted sales of…

Fresh food is set to display high single-digit retail current value growth in India in 2023, thanks to rises in unit prices and steady retail volume growth. Many fresh food categories have experienced inflation due to lower production estimates,…

Fish and seafood is expected to maintain dynamic total volume growth in India in 2023, with growth across all categories, with the dominant product type being fish. Many consumers enjoy having a starter when they visit a restaurant, and fish-based…

Growth is expected to continue for eggs in India in total volume terms in 2023. It continues to be one of the leading countries globally in terms of egg production, with the presence of poultry farming throughout the country. While inflation has…

Vegetables in Thailand saw a notable and sustained increase in unit prices throughout 2022 and 2023, primarily attributed to the combined impact of drought and severe flooding. Drought conditions have resulted in reduced water availability for…

Hikes in production costs have pushed up prices of sugar and sweeteners in Thailand. Retail prices rose throughout 2023, continuing a trend that began at the outbreak of COVID-19. Thailand's farmers and agricultural producers were threatened by the…

The unit prices of starchy roots increased significantly throughout 2022 and 2023 due to constant rises in the costs of production and unfavourable weather conditions throughout the year. Like other fresh food categories, the farming and production…

The price of soybeans has seen a continuous surge since 2020 in response to persistently rising demand, with domestic output declining during the latter years of the review period. The retail consumption of soybeans and other soybean byproducts, such…

The price of coconuts continued to fall in 2023, with domestic demand yet to recover to pre-pandemic levels. Coconuts, as well as foods and beverages with coconuts as an ingredient, are popular among both local consumers and tourists. With the…

As the pandemic and its impact on lifestyles continued to recede 2023, with local consumers resuming pre-coronavirus patterns and habits, meat consumption rose considerably, with beef benefitting from increased consumer spending on dining out and the…

As seen in other fresh food categories, fruits in Thailand has been subject to steep surges in unit prices in response to rising production costs and unpredictable fluctuations in weather conditions. The war in Ukraine has disrupted the supply chain…

In 2023 fresh food consumption in Thailand saw an uptick, with several foods benefitting considerably from amplified focus on protein consumption as well as from broader health and wellness trends. Rising awareness of the importance of healthy habits…

2023 saw unit prices in fish and seafood in Thailand rise substantially, thanks mainly to persistent price hikes in fuel and energy. As these costs kept climbing, they directly impacted fishing operations, processing, transportation and storage, and…

Overall egg consumption in Thailand continued along its upward trajectory in 2023. Recognising the nutritional benefits of eggs, the government has been actively promoting egg consumption among the local population. The Ministry of Public Health has…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and…

In 2022, the distribution of vegetables was adversely affected by the ongoing impact of pandemic-related restrictions in China, resulting in disruptions to various purchasing channels, including foodservice and institutional establishments, and…

In 2023, the performance of sugar and sweeteners, like other fresh food categories, is being influenced by the post-pandemic scenario, leading to reduced home consumption and an increase in foodservice volumes, with the latter driving overall demand.…

In 2023, as local consumers return to more normal lifestyles, total volume sales of starchy roots are starting to recover from the previous year’s disruptions when pandemic-related restrictions in China were still in place, which negatively impacted…

In 2022, total volume sales of pulses declined due to disrupted logistics caused by the ongoing impact of the pandemic in China and shortened operating hours for physical foodservice establishments, with this channel holding considerable share of…

Overall demand for nuts in 2023 remains fairly stable and above pre-pandemic levels across all three channels. While retail drives overall demand for nuts in China, foodservice is the more dynamic performer in 2023 as it has strongly rebounded from…

In 2023, both the retail unit price and retail volume sales of meat have been experiencing declines in China. The primary reason for the decrease in retail volumes is the gradual return to normalcy in consumers' lives. The cancellation of China’s…

In 2022, fruit prices experienced significant growth, due to rising transportation costs and reduced output, while the weather was also not favourable for fruits towards the end of the review period due to cold and rainy weather in the spring and…

Following the lifting of China’s “zero Covid” policies, local consumers are gradually returning to their pre-pandemic lifestyles in 2023. As they resume their normal routines, the time spent at home is declining, resulting in retail volume drops for…

With the lifting of China’s “zero Covid” policies, local consumers have been gradually returning to their regular lifestyles. As they resume normal routines, the time spent at home is decreasing, resulting in declining retail volume sales of fish and…

Due to the easing of China’s COVID-19 lockdown policies at the end of 2022, consumer lifestyles are returning to greater levels of normality in 2023, resulting in declining retail volume sales of eggs and a rebound in foodservice volumes, although…

The vegetables category experienced positive growth in Vietnam in 2023, particularly in the institutional and foodservice sectors. With a 100% vaccination rate amongst children by the end of 2022, more parents were allowing their children to stay in…

In 2023, amidst challenging economic conditions, there was a noticeable decrease in local consumers dining out compared to the pre-COVID-19 era. However, the sugar and sweeteners industry experienced a healthy increase in volume sales, particularly…

In 2023, an increased awareness of the importance of health and wellness contributed to the rise in demand for starchy roots in Vietnam. The nutritional advantages of eating these foods, such as high-quality carbs, dietary fibre, and crucial…

Although peas and other pulses have a presence in Vietnam, availability is low and sales are still very small. The use of peas and other pulses is limited to a few dishes, and these products do not have wide consumer awareness. By contrast, beans are…

In 2023, nuts recorded a significant rate of volume growth, particularly in the foodservice sector, driven by the increasing number of tourists visiting Vietnam. The impact of inflation and a sluggish economy led to changes in people's spending…

In 2023, the meat category in Vietnam was negatively affected by inflation and an economic slowdown. Sales value and volume displayed slower growth than in the previous year. In this year, Vietnamese consumers were more focused on saving money and…

In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…

In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than…

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…

Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…

Overall demand for vegetables in Japan continues to increase in 2023, mainly driven by the more impressive performance by foodservice. Like many other categories of fresh food, foodservice sales of vegetables in Japan suffered significant declines at…

Total demand for sugar and sweeteners in Japan remains stable in 2023 compared to the previous year, with foodservice volume sales partially offsetting the decline in retail volume sales. Foodservice volume sales had suffered throughout 2020 and…

Total demand for starchy roots in Japan continues to improve in 2023, mainly driven by foodservice and retail channels. Like many categories of fresh food, foodservice volume sales of starchy roots experienced significant declines at the height of…

Total volume sales of pulses in Japan continue to grow in 2023, albeit slowly, mainly driven by the further rebound of foodservice. Throughout 2020 and 2021, foodservice volume sales of pulses in Japan suffered, as several cities, such as Tokyo,…

Total volume of nuts in Japan are gradually rising in 2023, mainly driven by the rebound in foodservice demand. Foodservice volume sales had suffered throughout 2020 and 2021 with Japan following quasi-states of emergency and states of emergency.…

Total demand for meat in Japan has remained fairly stable in 2023, supported by the ongoing recovery of foodservice sales, which is offsetting the decline in retail. Like many categories, foodservice volume sales of meat experienced significant…

Total volume sales of fruits in Japan continue to rebound in 2023, mainly driven by foodservice’s performance following the channel’s strong declines during the pandemic. Foodservice volume sales of fruits had suffered throughout 2020 and 2021, when…

Total volume sales of fresh food in Japan continue to record marginal growth in 2023, mainly driven by foodservice as the channel recovers from the significant drop during the pandemic. Foodservice volume sales suffered as COVID-19 first hit Japan,…