Asia Pacific

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Due to the COVID-19 pandemic, many people were compelled to stay at home for extended periods, which led to an increase in the habit of cooking at home among consumers. Even in 2021 and 2022, a significant number of consumers continued to prepare…

While ceramic plays an integral part in traditional Thai cooking, plastic dinnerware is also popular due to its high durability, affordability and the fact it is lightweight and easy to store. However, rising awareness about the environmental threat…

Homeware products failed to see any visible growth in constant value terms in 2022, despite the continuation off the home cooking trend. This was in sharp contrast to 2021, when COVID-19 restrictions required people to spend longer periods of time at…

Increased time spent at home during the pandemic, and the consequent boost in interest in home cooking, resulted in higher demand for homewares in current value terms and in value terms at constant 2022 prices in 2022 compared with pre-pandemic…

In 2022, pandemic restrictions started to ease in Singapore. Hence, consumer foodservice reopened with more regular hours and local citizens stopped cooking as much at home, with greater mobility reducing the time that they had to prepare their own…

Retail sales of homeware in 2022 returned to pre-pandemic levels (in constant 2022 prices), following a steep decline in 2020. During the outbreak of COVID-19, a retail value decline was recorded in all areas, with consumers being uncertain about…

Sales of homewares fell in both current value terms and in value terms at constant 2022 prices in 2022. Nevertheless, sales remained higher by both measures than before the pandemic, due to the growing “nesting” phenomenon during and to some extent…

In Indonesia, a wide range of materials including ceramic, glass and even wood are popular for manufacturing beverageware and this is largely due to the practicality, affordability and cultural significance of these materials. In addition, the…

Despite witnessing current value growth, homewares witnessed a decline in demand at constant 2022 prices in India between 2019 and 2022, as increasingly fast-paced lifestyles in the country did not allow people to spend much time improving their…

In 2022, homewares recorded declining value sales, as lockdowns forced the closure of physical stores, which dominate the distribution of these products. Nevertheless, the category experienced a mixed performance. Despite dining recording a positive…

In 2022, current value sales of cutlery continued to rise in China. Firstly, as many restaurants closed as a result of pandemic restrictions or could only accommodate a limited number of patrons, consumers cooked and ate more frequently at home. As a…

Although wallpaper continued to record positive growth in 2022, growth at constant 2022 prices slowed compared to a year earlier and sales were still below pre-pandemic levels, given the size of the decline seen in 2020. The inflation rates in the…

COVID-19 had a significant adverse impact on home improvement during 2020 as restrictions on movement temporarily halted professional renovation and redecoration projects. Even after the measures were eased, some local consumers remained reluctant to…

Home improvement was characterised by a growing demand for more sustainable, low-maintenance options in 2023. Of particular note was the ongoing decline in sales of carpets (in constant value terms), thanks to a growing consumer awareness of the…

Home improvement in South Korea saw marginal current value growth in 2022 compared with the previous year, despite falling value sales at constant 2022 prices. Nevertheless, sales remained higher than the pre-pandemic (2019) level by both measures.…

Overall, home improvement recorded a notable slowdown in current value growth in 2022 compared to the previous year. This was because many local consumers had mostly completed their home improvement projects during the pandemic. This mainly refers to…