Asia Pacific

Pet products is being supported by sales in pet healthcare in Vietnam in 2024, with other pet products (toys, bedding, etc.) also performing well. Ultimately, the performance of pet products is tied to the pet humanisation trends, although the…

Pet care in Vietnam is maintaining decent value and volume growth in 2024, supported by baseline demand. That said, economic challenges persist, with high rates of unemployment and low levels of income, which are suppressing potentially stronger…

Other pet food is managing to achieve positive sales in Vietnam in 2024, in both value and volume terms, albeit at lower rates than seen in dog food and cat food. While dogs and cats are increasingly popular pets, with education about animal welfare…

Dog food in Vietnam in 2024 is supported by the popularity of dogs as pets in the country. Indeed, dogs have been popular for a long time in Vietnam, both as pets and as working animals in families. Meanwhile, the continued rise in the adoption of…

Cat food is seeing healthy growth in Vietnam in 2024, in both value and volume terms. Indeed, as seen with the evolving education about the care and wellbeing of animals in the country, this is also benefitting cats as well as dogs. With more…

Pet products saw healthy current value growth in Singapore in 2023, and this is set to be maintained in 2024, with growth across all categories. Pet healthcare is expected to continue to record stable current value growth in 2024, which is partially…

Pet care in Singapore is anticipated to encounter several headwinds in 2024, with economic uncertainty, inflationary pressures, and rising GST amongst the foremost concerns expected to dampen consumer spending on non-essential goods, including pet…

Other pet food is set to maintain slow and steady retail volume and current value growth rates in Singapore in 2024, with increases across all categories. In a densely populated city-state such as Singapore, where space is limited, small mammals and…

Developments in the population demographics in Singapore have supported growth in the dog population in Singapore. The proportion of the population aged above 65 increased over the past 10 years, from approximately 9% in 2014, to 18% 2024. The…

Overall, retail volume growth of cat food in Singapore is expected to see another year of slowdown in 2024, as the population of pet cats saw a slower increase in 2023, and this is set to continue in 2024. In addition, 2023 saw rising cases of pet…

One area which presents huge potential for sales growth in pet products lies in the increasing integration of technology into the daily lives of consumers: the possibility that there could be strong demand for smart and connected devices for pets.…

Sales in pet products maintain positive sales in Indonesia in 2023, albeit with growth rates slowing down compared to the boom seen during the pandemic lockdowns. Notably, pet products are very much tied to the pet humanisation trends which arose…

Pet ownership is expanding and developing rapidly in Taiwan and the numbers of cats and dogs registered as pets in the country continues to grow substantially, far exceeding the country’s population of babies, infants and young children. As pet…

Pet care in Indonesia is maintaining positive value and volume growth in 2024, albeit the speed of growth is slowing down compared to the recent review period. The category saw exceptional growth in the period 2020-to-2021, due to the pandemic…

While dogs and cats are very popular in Taiwan, it is in fact pet fish that are the most common domestic animals in the country and this can be seen as a reflection of the traditional love that many Oriental cultures have for keeping fish in…

Other pet food is following the overriding cross category trends in Indonesia in 2024. Whilst managing to achieve positive value and volume growth, the pet ownership trend is not as strong as seen during the era of the pandemic, and thus sales are…

Marginally positive value growth was recorded in current terms in dry dog food in 2024, despite volume sales falling over the course of the year. Throughout the year, value growth in the category was supported by the increasing consumer interest in…

Sales growth in dog food in Indonesia will slow down in 2024, following the previous upticks seen during the era of the COVID-19 pandemic lockdowns when consumers were more inspired towards pet ownership and spending time with their animals. However,…

Significant improvements were seen in pet registration in Taiwan towards the end of the review period, with registered cat ownership growing at a faster rate than registered dog ownership, mainly due to rapid growth in cat ownership among people aged…

Cat food is performing better than dog food in Indonesia in 2024. This is attributed to a stronger predilection for people to keep cats over dogs (dogs require a greater amount of attention than cats, from exercise to training and general…

In 2023, in addition to driving up the prices of pet food, inflation also drove up prices for pet products in the Philippines, due to rising manufacturing and distribution costs. This put a strain on pet owners’ budgets. Therefore, although retail…

Value sales of pet products in Thailand continue to rise, in line with the general adoption of different pets in the country. There is also a societal shift in Thailand, with an increasing number of local consumers choosing to remain single rather…

In 2023, pet care in the Philippines saw a notable slowdown in retail current value growth, indicating a loss of momentum compared with previous years, when the pandemic drove an increase in pet ownership. The slowdown in this year was mainly…

Pet care in Thailand continues to experience solid growth, albeit against a backdrop of inflationary pressures that is contributing to an ongoing increase in retail prices. As consumer trends evolve towards treating pets as cherished family members,…

In 2023, other pet food saw notable retail volume and current value declines in the Philippines, with falling sales across bird food, fish food, and small mammal/reptile food, which can be attributed to inflation and rising prices. In 2024, sales of…

Clubs of bird enthusiasts are leading a campaign to remove the Red-whiskered Bulbul from the list of protected wildlife in Thailand. Launched in October 2023, the movement gained substantial momentum up until 20 December 2023, garnering over 100,000…

In 2023, dog food experienced a notable decrease in growth in the Philippines compared with the previous year, with retail volume sales even turning to slight decline. This was primarily due to rising prices caused by inflation. Higher prices had a…

Despite slower value growth compared to the previous year, demand for dog food in Thailand in the first quarter of 2024 remains robust, driven by shifting demographics and evolving attitudes towards pet ownership. The increasing prevalence of dogs as…

In recent years, sales of cat food increased significantly due to rising cat ownership, although the number of cats remained far lower than the number of dogs in the country. The expansion in the cat population attracted many players to the category,…

The increasing preference for cat ownership over dogs is reshaping the dynamics of pet food, particularly for cat food in Thailand. As cats require less food and medication compared to dogs, the demand for cat food is rising steadily as the cat…

Pet products is set to maintain solid current value growth in Malaysia in 2024, with growth across all categories. However, cat litter is expected to see by far the strongest increase. The cat population continued to rise in 2023, and this trend is…

Within pet products in Japan, hygiene-related items such as cat litter and toilet sheets continue to drive sales growth, although the impact from inflation is also driving up price increases and the category’s value. In Japan, dogs tend to be kept…

Pet care saw solid retail current value growth in Malaysia in 2023, with this trend set to continue in 2024. Improved GDP growth, a subsiding inflation rate, and stable disposable incomes have helped to sustain growth for pet food and pet products in…

Further price increases across pet care in Japan are evident, helping to drive up retail value sales in 2024. On the other hand, overall demand for some pet care products continues to decline, in line with an overall fall in the pet population.…

After several years of minor growth, overall other pet food is set to see static retail volume sales in Malaysia in 2024, along with insignificant current value growth. The category dragging down overall sales growth has been (and is expected to…

Owning fish as pets has been popular for many years in Japan, but as with trends seen in dogs, the popularity is shifting to smaller breeds. Large-sized fish such as carp, usually kept in ponds in the garden, are falling out of favour, with fewer…

In 2024, dog food in Malaysia is set to maintain the same trend seen in 2022 and 2023, with slow retail volume growth, and stronger current value growth. One of the factors driving growth in the last few years has been consistent low growth in the…

Dog food in Japan incorporating functionality claims is performing well in 2024. For example, high protein remains an important health claim within dog food for local consumers. It is a characteristic of the Japanese market that there is a wide array…

Cat food is set to see solid retail volume and current value growth in Malaysia in 2024, with higher growth rates than those seen in 2023, but not as high as in the years prior. The rising cat population is one major factor in the continued strong…

The rise in the average unit price of cat food in Japan was notably higher in 2023 compared to the first quarter of 2024, resulting in stronger volume decline, while value sales have benefited. Some of the demand in economy dry cat food has been…

In 2024, pet products in South Korea is set to maintain the trend seen in 2023, displaying overall resilience, but each category exhibiting its own growth trajectory. Cat litter, for example, is expected to see continued consistent and robust…

Value sales of pet products in Hong Kong continue to show consistent growth due to increasing demand for evolving and convenient products that promote co-sharing between pets and owners. Technological innovations, such as smart cat litter systems,…

After many years of double-digit current value growth for pet products in China, growth slowed to single-digit in 2023, and a further slowing of growth is expected in 2024, although remaining solid. The growth of cat litter is expected to stabilise…

Pet care in South Korea has faced challenges amidst economic slowdown, but is expected to continue to demonstrate resilience and growth in both retail volume and current value terms in 2024. As the economy struggled and living expenses surged at the…

The pet care industry in Hong Kong continues to present steady value growth in 2024 and is expected to record a further increase over the forecast period. The cat population is experiencing a positive growth trajectory compared to the steady decline…

In 2024, pet care is set to record mid-single digit current value growth in China, benefiting from the steady growth in the pet population and the heightened focus on the health, nutrition, and living conditions of pets. Pet food is expected to show…

In 2024, maintaining the negative trend seen in 2023, other pet food is set to see declines in both retail volume and current value terms in South Korea. During the pandemic, there was a notable increase in the population of other pets; however, in…

Existing pet fish owners in Hong Kong are being met with increasing unit prices of fish food. Despite fish food being relatively affordable overall, prospective owners may be dissuaded by the hidden costs associated with keeping fish, such as…

The total population of other pets has been gradually declining, and this is set to continue in 2024, which is expected to lead to minimal retail volume and current value growth for other pet food in this year. The declining population of other pets…

After seeing minimal current value growth in 2023, dog food is set to record another year of low single-digit growth in South Korea in 2024. Due to the slowdown in growth in the dog population, and the economic downturn, there have been low growth…