Asia Pacific

Off-trade volume sales in concentrates are relatively stable, thanks to the baseline demand for liquid concentrates in households in Malaysia. Indeed, liquid concentrates are especially in demand with large families, as they are perceived to offer…

Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…

Off-trade volume sales are lower than those in on-trade channels in juice, albeit still remaining positive. Consumers with large families (at least four persons per household) tend to prefer liquid concentrates over juice, seeing such as offering…

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…

Fountain sales and on-trade volume growth are supported in RTD tea, in part due to the expansion of hotels in Malaysia, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala Lumpur, and Courtyard by Marriott Melaka. It has become the norm for…

Sales of soft drinks in Malaysia are generally benefitting from the rebound of tourism and foodservice in the post-pandemic landscape. For example, fountain sales are accelerating for carbonates and RTD tea, supported by the growth of hotels in the…

Volume sales in sports drinks are being suppressed by unit price hikes for a second consecutive year. Whilst the post-pandemic landscape supports sales of sports drinks in theory, the inflationary environment is creating challenges. Within this…

There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Asian speciality drinks in Hong Kong, particularly herbal teas focusing on health benefits, regained growth momentum in 2023 as tourists returned following the easing of travel restrictions in late 2022. This presented an opportunity for brands to…

Following the relaxation of pandemic-related restrictions, the city witnessed a resurgence in foot traffic and an influx of tourists, leading to a revitalisation in demand for bottled water in Hong Kong. This rebound was particularly evident via…

After the lifting of pandemic-related restrictions, the city experienced a notable resurgence in foot traffic, accompanied by an influx of tourists, which had a positive impact on the on-trade sales of carbonates in Hong Kong. It also helped drive…

In 2023, demand for concentrates in Hong Kong faced stagnation, primarily due to low demand and a lack of growth in the larger value segment of liquid concentrates. Despite the resumption of active lifestyles following the easing of COVID-19…

Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…

Since the lifting of COVID-19 restrictions in late 2022, juice in Hong Kong has demonstrated a steady recovery. However, unlike other soft drinks categories, juice has not benefited as much from the resumption of tourist flows and increased foot…

RTD coffee in Hong Kong regained growth momentum in 2023 to fully recover in off-trade volume terms to pre-pandemic levels. Its performance was driven by several key factors that aligned with changing consumer behaviour and economic conditions. With…

The lifting of COVID-19 restrictions has had a significant impact on the city, leading to a resumption of foot traffic and an increase in tourist flows. As a result, there has been a noticeable rise in impulse beverage purchases, particularly among…

In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales…

In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned…

The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…