Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…
In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a…
Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…
We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…
There was a fall in constant value sales for retail tissue in Kazakhstan in 2023. Volume growth was also subdued, in spite of continuing population growth. Russia is a key exporter of cellulose, but due to the war in Ukraine and sanctions, it found…