Asia Pacific

We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…

Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…

In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a…

In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…

Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…

Retail tissue saw accelerated growth in Thailand in 2023 with a notable increase in retail volume terms. This was driven by evolving trends in family hygiene practices, particularly in rural areas where there has been a transition to using retail…

Retail tissue saw continued growth in both volume terms and current value terms in 2023. This trend was supported better economic conditions, combined with enhanced hygiene concerns as a result of the recent pandemic. The category is dominated by…

Retail tissue was seeing strong value growth in Uzbekistan in 2023, primarily attributed to hikes in unit prices. These price increases have come about due to manufacturers’ elevated costs of raw materials, energy and utilities, logistics, and…

A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for…

An ageing population supported continued healthy value and volume growth of Rx/reimbursement adult incontinence in Kazakhstan in 2023. However, with the economy under strain, coupled with the consumer group expanding, the government is considering…

Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers…

In 2023, tissue and hygiene in Bangladesh faces challenges as demand slows due to price hikes and increased household expenses. Political unrest further disrupts business performance, leaving daily wage labourers unemployed and struggling with daily…

During quarter one of 2023, Cambodia saw robust household consumption growth, attributed to a significant 1% drop in inflation compared to late 2022. This reduction bolstered consumers' purchasing power, lowering overall costs. With increased…

Despite the lift in pandemic restrictions at the beginning of the year and the corresponding resumption of offline activities, the total value sales of retail tissue and hygiene registered a rather mild rebound in 2023. These products have high…

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

In 2023, both retail and away-from-home tissue and hygiene in Japan maintained growth in current value terms. Demographics, the fading away of COVID-19, and inflation were key factors affecting the industry in 2023. Baby-related products such as…

Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening.…

Tissue and hygiene recorded steady growth in retail volume terms in 2023 although there was no widespread usage of most categories. Sustained economic recovery was aided by improved performances in tourism, transport and logistics services and…