Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…
Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…
Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…
As a strategy to overcome the post-pandemic era, following a surge in sales due to home seclusion for several years, many Korean game producers are targeting global sales instead of relying on the saturated domestic market. Therefore, they are…
Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…