Asia Pacific

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

Asian consumers underspend on traditional toy and games compared to other regions. Why are Asians not buying traditional toys, and will the apparent negative connotations of play change over the forecast period?

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline…

Toys and games saw noticeably higher current value growth in Hong Kong in 2022, which was fuelled by the ending of pandemic restrictions by the local government. Traditional toys and games saw growth, although this was only marginally higher than the…

Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also…

After seeing a couple of years of dynamic current value growth during the pandemic in 2020 and 2021, toys and games turned to decline in 2022; nevertheless, sales remained well above the pre-pandemic level. Current value sales of traditional toys and…

Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel…

Toys and games saw slower current value growth in 2022 compared with 2021. The industry saw dynamic growth in 2021 as the pandemic eased, and the growth rate decreased in 2022 as pent-up demand had already been released. In addition, the effects of…

In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures…

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…

In 2022, traditional toys and games in China was unable to continue the growth momentum seen in 2021, and instead registered a significant decrease in overall current value sales. This can be attributed to a couple of interrelated factors. First and…