Asia Pacific

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

In the two years since the onset of COVID-19, eating and drinking at home have evolved significantly in Asia Pacific. The roads to recovery remain divergent, with some markets on track and laggards shrouded with uncertainty, amplifying the need for…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Healthy eating trends are influencing sweet sauces, such as seen with the rising popularity of nut and seed based spreads, as evidenced by the subcategory showing the most robust value growth and with volume also on an upwards trajectory. A further…

The sweet spreads category is witnessing a recovery in volume sales in 2023 as retail prices stabilize relative to 2022 levels. Retail prices had soared in 2022 due to the rising cost of raw materials (sugar, fruits), as well as logistics and…

Sweet spreads is benefitting from consumers’ return to out-of-home lifestyles, notably with children back to school and employees back to work. In this sense, chocolate spreads and nut and seed based spreads are seeing healthy volume and value…

Sweet spreads is seeing stronger retail value growth compared to retail volume, due to price rises in the category. Health trends are also evident in sweet spreads, as many products contain high levels of sugar (e.g., jams and preserves and chocolate…

The demand for sweet sauces has reverted to normal consumption patterns following the pandemic, driven further by consumers actively seeking lower sugar options. The overall market is now in a state of supply and demand equilibrium. The trend of…

Alongside the home café trend, a notable shift has occurred in bakery products, transcending the long-held bias that bread cannot serve as a meal replacement - often referred to as the “breadcrumbs prejudice”. This shift emphasises the savoury,…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

Rising inflation and a shift towards the purchase of essential food items has resulted in a conservative approach to spending in 2023, leading consumers to opt for more cost-effective options. As a result, chocolate spreads, which are considered more…

Retail volume sales of sweet spreads declined significantly in 2023. Sweet spreads such as jams and preserves, as well as nut and seed based spreads, are mainly consumed with bread for breakfast, with local consumers preferring artisanal bread with…

There was a significant price increase in the sweet spreads category in 2022 due to a rise in the cost of import-dependent raw materials and logistics. In 2023, however, prices stabilised as a result of a decline in inflationary processes in the…

Sweet spreads is set to see slight growth in retail current value terms in Japan in 2023. However, this growth is mainly due to price increases for sweet spreads, and retail volume sales are expected to see another year of decline, primarily due to…

In 2023, the sweet spreads category experienced another year of positive growth, both in volume and value terms. Jam and preserves and especially nut and seed based spreads put in strong performances during the year. One of the main factors behind…

The growth of convenient Western breakfasts such as bread, buns, and breakfast cereals in India has emerged as a pivotal driver for the rising popularity of sweet spreads, including chocolate spreads, jams, and nut and seed based spreads. The…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…

In 2022, due to the COVID-19 pandemic and the corresponding lockdown measures, which affected consumers’ in-store shopping, and led to disruptions in product transportation for e-commerce platforms, sweet spreads experienced retail volume and current…

Retail volume growth has picked up in jams and preserves, aided by the slowdown in retail price inflation in 2023. In 2022, there was a significant price jump in this category due to the rising cost of sugar, fruits and berries. The most popular…

The reduced-salt trend, as backed by the government, is influencing patterns in sauces, dips, and condiments. According to reports from the Ministry of Health, Vietnamese consumers are cited to eat an average of 9.4g per day of salt, compared to the…

In 2023, the sauces, dips and condiments category is witnessing a more moderate pace of current value growth compared to 2022. Falling unit prices have curbed current value growth in 2023, but are supporting overall volume sales. Overall, the fastest…

Whilst consumers have indeed been returning to foodservice channels, a trend for home-cooking maintains, thus supporting sales in sauces, dips, and condiments – in both value and volume terms. Various sauces and bouillon are popular ingredients in…

Sauces, dips, and condiments is benefitting from ongoing home cooking trends. Whilst foodservice was reopened and tourism has resumed, there are many consumers who continue to cook at home for both budgetary and dietary reasons. Hence, foodservice…

The 2023 trend of revenge travel and increased dining out after the COVID-19 pandemic has led to a decline in the demand for meals and soups in off-trade channels, as Taiwanese consumers prefer to spend more time travelling and dining out. With less…

Post-pandemic, packaged food players are making efforts to meet various consumer needs due to the increasing preference for home-cooked meals. This movement involves developing and launching multiple food products in various formats. For example,…

Convenience continues to be the key driver for sauces, dips and condiments as local consumers are looking for ways to save time on the preparation of meals due to increasingly hectic lifestyles. Notably, complex dishes that require a wide array of…

Among all the products in the category, ketchup is the most consumed in Pakistan. It is purchased by consumer households, as well as foodservice outlets, and there is no apparent distinction between urban and rural consumers. Its popularity has led…

With consumers having returned to normal, busy lifestyles and COVID-19 related restrictions having been lifted, dining out was once again a popular option for consumers in 2023. In the midst of hectic schedules, consumers only cooked at home…

Ketchup and mayonnaise are recording further volume growth in 2023. Ketchup is a well demanded product in Kazakhstan and with plenty of meat dishes being a part of the local cuisine, spicy versions such as zhelanyja “for shahshlyk” are popular. Sales…

In 2023, sauces, dips and condiments in Japan is set to continue to see a backlash from the rapid retail volume growth recorded in 2020, during the COVID-19 pandemic, with the expectation of another year of notable decline. In retail current value…

Sauces, dips and condiments saw another year of growth in both retail volume and retail value terms in 2023. Sauces remains the biggest contributor to the category’s development, specifically soy sauce products. The foodservice channel experienced…

In line with increasing at-home entertainment options, the frequency of snacking and consuming small meals has increased, thereby benefiting sauces, dips and condiments in India. According to Euromonitor International’s Voice of the Consumer:…

Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…

In 2023, sauces, dips and condiments is set to turn to decline in retail volume and current value terms. This is primarily due to the Chinese government’s lifting of the zero-COVID policy in 2022. With no more lockdown measures in place, consumers’…

Following the sharp price rises seen in 2022, retail prices of sauces, dips and condiments moderated in 2023 due to a slowdown in general inflation. Overall, ketchup remains in higher demand than mayonnaise in 2023, with retail volume sales rising at…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Plant-based alternatives are in emerging stages in Asia and set to gain traction. Companies must navigate the unique perception of meat and dairy in this region to introduce plant-based products that match consumer expectations of nutrition, taste…

Ready meals is seeing healthy retail sales in both volume and value terms. Overall, sales are being driven by consumers’ demand for convenience, as people have returned to their busy lifestyles – especially so in the large cities – whereby they have…

In 2023, the meals and soups category showed sales growth in volume and value terms, spurred by the return to normal lifestyles post-pandemic and the return of employees to the workplace. The general increase in the number of working women in…

The performance of meals and soups is being supported by consumers’ return to busy lifestyles, thus leading to a higher demand for convenience. Indeed, at the end of a busy workday, people seek easy, quick, and convenient ways to prepare their meals…

Meals and soups benefit from consumers’ return to busy out-of-home lifestyles in the post-pandemic landscape – particularly so in the large cities. Such options provide convenience to consumers who are seeking quick and easy meals. Added to which,…

The resurgence of travel and dining out in 2023, following the post-COVID-19 era, has redirected consumption from off-trade to on-trade channels in Taiwan. With increased time spent on travel and dining at restaurants, there has been a noticeable…

Category players are customising their products to cater for various formats demanded by consumers sensitive to new lifestyle trends, such as South Korea's millennials and Generation Z, to maximise convenience. For instance, one of the habits among…

Retail demand for ready meals has improved in 2023 following several years of decline in Singapore, as local consumers are attempting to adjust to spending increasing time outside of the home. Therefore, demand is being driven by convenience factors.…

With the increasing pace of life in urban areas, consumers, including a significant population of working women, are seeking meal and soup options that can be prepared quickly and with minimal effort. Products that offer easy preparation, such as…