Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of womenswear are projected to fall over 2023. This is partly due to stabilisation following two years of rebound, especially in 2022, from the slump recorded during the Coronavirus (COVID-19) pandemic in 2020. However, demand has…
Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
As in womenswear, retail volume sales of menswear are projected to decline over 2023, as the category stabilised following rebounds, especially in 2022, from the Coronavirus (COVID-19)-induced slump in 2020. Moreover, economic uncertainty amid high…
Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…