Austria

In 2022, alcoholic drinks witnessed a strong recovery in on-trade sales, which came at the expense of off-trade sales. As COVID-19 became manageable and public life normalised, consumers resumed their going out habits, resulting in a significant…

Just like alcoholic drinks as a whole, beer was characterised by a strong recovery of on-trade sales at the cost of off-trade sales in 2022, when COVID-19 finally became a manageable problem and public life and the going out habits of consumers…

Similar to the overall alcoholic drinks market, cider/perry experienced a strong rebound in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation improved and consumer habits returned to normal. This resulted in…

RTDs (Ready-to-Drink) beverages have experienced a surge in demand, primarily driven by increased home consumption during the pandemic. As consumers spent more time at home, they rediscovered the convenience of pre-mixed drinks and became more…

Spirits, much like the broader alcoholic beverage market, witnessed a strong recovery in on-trade sales at the expense of off-trade sales in 2022, as the COVID-19 situation became more manageable and consumers gradually returned to their pre-pandemic…

Just like overall alcoholic drinks, wine experienced a notable shift in consumption patterns in 2022. With the COVID-19 situation becoming more manageable, on-trade sales witnessed a strong recovery while off-trade sales were impacted. As a result,…