Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…
In 2023, dishwashing saw moderate current growth, mostly driven by hand dishwashing products. Post-pandemic, there has been a decline in volume sales as local consumers spend more time dining out, reduce the number of meals prepared and eaten at home…
Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers…
In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers…