Belgium

In 2023, wipes in Belgium faced a decline driven by economic uncertainty, as high inflation deterred consumers who viewed wipes as a discretionary purchase. However, amidst this downturn, eco-friendly wipes, particularly moist toilet paper, witnessed…

Tissue and hygiene in Belgium faced significant challenges in 2023, primarily driven by inflation and soaring energy prices. However, the essential nature of most products in this category mitigated the extent of the decline. The decreasing birth…

The year 2023 witnessed a notable increase in demand for RX/reimbursement adult incontinence products in Belgium, spurred by several key drivers. Firstly, Belgium's ageing population continued to fuel sustained demand for such products. Additionally,…

Retail tissue in Belgium faced significant challenges in 2023, primarily driven by inflationary pressures. While toilet paper, perceived as an essential product, experienced relatively stable demand, other categories such as paper towels and facial…

Retail adult incontinence in Belgium witnessed robust growth in both volume and value terms in 2023, largely propelled by the ageing population. The demographic shift has positively influenced demand for retail adult incontinence solutions,…

Nappies/diapers/pants, as a product area, encountered challenges in 2023, marked by high inflation and diminishing volume sales attributed to a declining birth rate in Belgium. Concurrently, private labels and discounters have been gaining market…

Menstrual care in Belgium faces challenges amidst high inflation, resulting in a minor decrease in volume sales in 2023. The ageing population contributes to reduced demand for menstrual care products. Furthermore, the exploration of alternative…

Away-from-home tissue and hygiene in Belgium faced significant challenges in 2023, primarily due to the sharp increase in energy prices. This surge adversely affected various product areas. In the tissue segment, the hospitality industry experienced…