Bolivia

The popularity of Argentine wine imports has experienced a significant surge in 2022, building on a trend that began in 2020. The fluctuations in the Argentine currency have been advantageous for local importers, resulting in lower prices for…

The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate…

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…

The consumption of cider in Bolivia is primarily focused on holiday seasons such as Christmas and New Year celebrations, where it is typically used for toasting. Bolivian consumers have a preference for sweeter ciders, which they often pair with…

Sales of premium lager beers experienced a surge in 2022, driven by consumers in higher socioeconomic segments who were less affected by the pandemic's economic impact, as well as those in medium socioeconomic segments seeking indulgence during…

In 2022, the sales of alcoholic drinks experienced a notable increase as COVID-19 restrictions were lifted. The normalisation of both off-trade and on-trade channels, without capacity limitations and with pre-pandemic operating hours, played a…