Bolivia

Yoghurt is expected to register healthy current value and volume growth in 2023, while value sales for sour milk products continue to be negligible. Whereas before yoghurt was perceived as a non-essential premium product, it is increasingly becoming…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has…

The popularity of Argentine wine imports has experienced a significant surge in 2022, building on a trend that began in 2020. The fluctuations in the Argentine currency have been advantageous for local importers, resulting in lower prices for…

Weight management and wellbeing is expected to register an increase in current value sales, though growth in volume sales is expected to be minimal. Rising inflation as a result of a sharp decline in foreign currency reserve is pushing up prices,…

Vitamins are expected to be the worst performing consumer health product in 2023, with a significant decline in volume sales. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

Sweet spreads are expected to register a decrease in volume sales in 2023. Part of this decline is due to the widespread availability of smuggled sweet spreads in outdoor markets. Smuggling has increased significantly in recent years. Bolivia’s fixed…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have…

Sun care was the best forming beauty care product in Bolivia in 2023, with double-digit current value and volume growth. Consumers are increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw…

With the outbreak of the COVID-19 pandemic, the consumption of sugar confectionery products did not migrate to home consumption with the same frequency as other snacks such as ice cream or chocolate confectionery, which negatively impacted sales.…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

In 2023, sports nutrition is expected to register a slight increase in current value sales, though constant value sales are expected to fall, as rising costs hit profitability. While Bolivia has managed to protect itself to a large extent from…

Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to…

The migration of consumption to lower-value categories is slowing the growth in value sales of spirits, specifically the expansion of low-priced beers. This trend is particularly evident in traditional sales channels, where low-priced beers dominate…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

The snacks market in Bolivia in 2023 benefited from the growth of impulse purchases in single portion formats, mainly in sugar confectionery, savoury biscuits and impulse ice cream. After COVID-19, consumers resumed their activities outside of the…

In 2023, e-vapour products in Bolivia experienced considerable growth and formalisation in the distribution channels for e-vapour products. The availability of these products surged in both modern and traditional retail outlets. Initially, e-vapour…

There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…

In 2023, savoury snacks was affected by inflationary pressure seen in international markets for certain ingredients. The impact on prices was greater for imported brands which suffered from a rise in the cost of ingredients such as edible oil, which…

Sauces, dips and condiments are expected to register healthy current value and volume growth in 2023. With increasing inflationary pressure, consumers look to cook at home, with cooking ingredients and condiments especially performing well. That…

The Santa Cruz in Bolivia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…

RTD tea is expected to register volume growth in 2023, supported by continuing population growth and also stable prices for local brands, which have been protected to an extent from global inflationary pressures. The segment is also seeing continuing…

Rice is expected to register positive current value and volume growth in 2023. Rice is an important staple in the Bolivian diet, having one of the highest consumption rate in the region. However, it was protected from global inflationary pressure, as…

Retail tissue registered healthy current value and volume growth in 2023, with facial tissues, and in particular pocket handkerchief, registering the highest current value growth. With that being said, toilet paper remains the largest product area in…

The country continued to emerge out of the Coronavirus (COVID-19) pandemic in 2022. With the relaxation of restrictions on movement and socialisation, shoppers returned to physical stores, driving the ongoing recovery of sales in categories that were…

Before the outbreak of the Coronavirus (COVID-19) pandemic, e-commerce purchases of goods were largely made via foreign websites, such as Amazon or other similar sites. However, with the development and strong promotion of domestic e-commerce…

In 2023, retail sales of adult incontinence products recorded substantial value growth. This growth was largely driven by price increases, as inflationary pressures continued to be felt in the country. The Bolivian market for adult incontinence…

Shelf stable seafood is mainly imported and is expected to be impacted by inflationary pressure in 2023. While Bolivia had managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar,…

Processed fruit and vegetables is expected to register a fall in volume sales in 2023, due to rising inflation. While Bolivia had managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the…

Premium beauty and personal care registered minimal constant value growth in Bolivia in 2023, as rising prices, brought on by a sharp fall in foreign currency reserves, led to increased prices particularly for imported brand. This also led to a…

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

While value sales are still low, soy drinks are expected to register healthy current value and moderate volume growth. Local dairy companies now offer soy drinks and this has greatly increased distribution, both in supermarkets and also local…

Considerable state involvement hinders economic freedom in Bolivia, whilst government finances remain weak and a threat to stability. Although inflation has been controlled effectively, through subsidies and solid food production, the economy is…

In 2023, paediatric consumer health is expected to register a decline in current value sales. A contributing factor to the decline is that the birth rate is falling in Bolivia. That being said, birth rates are still high. Some products are expected…

Flavoured powder drinks continue to account for most volume sales, and in particular chocolate-based flavoured powder drinks. However, other variants of other hot drinks are also popular, such as other plant-based hot drinks and this segment is…

Condensed milk, followed by cream, are the two main products in terms of value sales within other dairy in Bolivia. In 2023, other dairy is expected to register muted volume growth, with the performance dragged down by condensed milk. Condensed milk…

Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste…

Pharmacies remained a leading format within non-grocery retailers in Bolivia at the end of the review period. Farmacorp, the leading non-grocery retailer, continued to invest heavily in expansion to reach, according to the company, all regional…

A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy…

Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary…

Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened…

Meals and soup are expected to register a decrease in volume sales in 2023. In particular, soup is expected to register a steep volume decline. Part of this decline is due to the widespread availability of smuggled soup in outdoor markets. Smuggling…

Mass beauty and personal care in Bolivia registered higher value growth than premium in 2023. With prices rising, particularly for imported brands, due to a significant fall in foreign cash reserves, there was a degree of trading down behaviour from…