Booking

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

Travel intermediaries are embracing the health and wellbeing trends by introducing a range of new products specifically designed for mental and physical rejuvenation. In 2023, there has been a noticeable rise in the number of Vietnamese individuals…

Online and offline booking value (constant 2023 prices) sales exceeded their 2019 pre-Coronavirus (COVID-19) levels in 2022, in spite of the disruption caused by the war in Ukraine. Further very strong, if slower than in 2022, increments are…

Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work…

Reflecting the recovery in travel and rising prices, booking continues to record strong growth in 2023. Intermediary sales are outperforming direct sales. The channel is benefiting from the continual recovery of leisure cruise and leisure packages.…

The landscape of hotel bookings is undergoing a transformative shift, with direct bookings increasingly challenging the role of intermediaries and encouraging customers to choose a more personalised approach, particularly business travellers. This…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely due to pent-up demand, as well as strong growth in domestic tourism and the rising popularity of staycations by domestic travellers.…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…

The cost of living crisis has not had a significant impact on Czech consumers' appetite for travel. Following the pandemic, Czechs are looking to travel abroad after two years of travel restrictions, when many consumers spent holidays at home. As…

Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…

The rising cost of living has hardly had any impact on Swiss consumers’ spending plans for their holidays in 2023. According to a report from leading travel intermediaries, demand for travel is rising steadily. Both online sales and customer advice…

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…

Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…

There continues to be a noticeable preference for shorter lead-time bookings, particularly when it comes to holiday destinations that are closer to the customer’s home and offer lower travel costs. These include journeys that can be easily undertaken…

Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…

Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in…

Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct…

The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…

Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…

In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…

Booking services grew significantly in 2022 and have continued to grow, although to a lesser extent, in 2023. The category has yet to reach the level of sales seen immediately prior to the COVID-19 crisis, although it is close to doing so. Growth has…

The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…

The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK. Here, the country benefits from…

Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration,…

Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote…

While Latin America has been recording strong growth in the last two years, booking sales are still below pre-pandemic levels, given the size of the losses seen in 2020. Dynamic performances are being registered across the region, in spite of the…

The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…

COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…

Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…

Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.

Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…

Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…

On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in…

Hungarians traditionally pay close attention to foreign exchange rates when planning trips abroad, particularly summer holidays, as fluctuations can cause travel expenses to increase significantly in a short period of time. This was the case…

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

The second half of 2022 brought economic uncertainty to what had started as an optimistic year in travel and tourism. Nevertheless, travel remained a priority that consumers wanted to spend on, especially after saving up during the two years of…

Booking sales have seen a strong recovery over 2022-2023. Industry players have benefited from the rearrangement of postponed travel bookings, with many consumers having postponed travelling abroad during the pandemic. After two years of restrictions…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

The recovery and growth of travel intermediaries in the post-pandemic era have presented unique challenges, but through a series of strategic campaigns and initiatives, the industry has managed to make significant strides. These campaigns, coupled…

As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture…

As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…

During 2023, strong value growth was recorded in booking in Croatia, with both booking offline and booking online recording robust double-digit growth rates, although somewhat predictably booking online was the big winner during the year. The regular…

The year 2023 proved to be challenging for intermediaries within the travel industry, largely due to the bankruptcy of Viva Air and Ultra Air at the onset of the year. These events imposed significant economic and financial difficulties on travel…

Booking in China has seen a rapid shift from offline to online sales, as the country has one of the highest internet penetration rates in the world, and local consumers are accustomed to booking travel online. However, 2023 is set to see a temporary…