Bosnia and Herzegovina

Apart from electric air fresheners, all other air care products witnessed a decline in retail volume terms in 2023. In the face of rising costs of living, consumers are choosing to economise and cut down on unnecessary purchases, which includes most…

In 2022, alcoholic drinks achieved moderate volume growth amidst growing inflationary pressure, rising unit prices and lower personal disposable incomes. The ongoing conflict between Russia and Ukraine further exacerbated the precarious economic…

Analgesics achieved strong double-digit growth in 2023 amidst stable consumer demand and rising unit prices caused by inflation. Systemic analgesics is outperforming topical analgesics in 2023, a trend that has been prevalent throughout the review…

With minimal additional public investments and moderate business spending on away-from-home tissue and hygiene products in Bosnia and Herzegovina, the category witnessed marginal volume growth in 2023. Significant price increases were also an issue…

Baby and child-specific products in Bosnia and Herzegovina is facing growing interest among local parents who are seeking beauty and personal care brands developed specifically for babies and children. Leading category players are focused on ensuring…

In 2023, baby food achieved another year of solid current value growth, although this was the result of rising unit prices as inflation remained stubbornly high. In retail volume terms, all baby food ranges, with the exception of prepared baby food,…

In 2023, baked goods achieved moderate volume growth due to the strong performance of leavened bread, which is gaining popularity and shaping the development of the baked goods category. Despite rising prices, overall consumption of baked goods has…

The Banja Luka in Bosnia and Herzegovina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure,…

In 2023, rising inflation continued to negatively impact consumer demand and curbed retail volume sales of bath and shower products in Bosnia and Herzegovina. The volume sales decline seen in body wash/shower gel dented the performance of the entire…

In 2023, beauty and personal care in Bosnia and Herzegovina achieved strong current value growth primarily as a result of rising unit prices. Inflation remained high even though it had slowed relative to 2022. Consumer demand was relatively unchanged…

Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…

Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there…

Continuing depopulation in Bosnia and Herzegovina in 2021-2040 will be driven mainly by natural decrease, though negative net migration rates after 2023 will also influence this trend. Ageing will accelerate further as birth rates decline and…

Bottled water continues to be the most popular soft drink in Bosnia-Herzegovina and is expected to achieve moderate volume growth in 2023. A certain cohort of consumers are switching to bottled water from carbonates, as they look to be healthier, and…

Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…

This report assesses the business environment in Bosnia and Herzegovina, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT…

Butter and spreads generated robust growth in current value terms during 2023, despite falling demand as unit prices remained high. Butter is increasingly popular in Bosnia and Herzegovina, where it is seen as a healthier alternative to margarine.…

Overall, volume sales are expected to stagnate in 2023, with the most popular cola carbonates expected to see volume sales fall slightly. Carbonates are a mature product area, with little room for further growth, and added to this, the population…

Despite the demographic challenges present in Bosnia and Herzegovina, consumer demand for cheese remains stable. One reason for the rising consumer interest in cheese is that these products are seen as an economical and nutritious source of protein,…

In 2023, chocolate confectionery is witnessing low and stable retail volume growth, despite the ongoing inflationary pressures in Bosnia and Herzegovina. As seen during past financial crises, affordable treats, such as chocolate confectionery, can…