Brazil

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Apparel and footwear specialists maintained growth in current value terms in Brazil in 2023, as well as in outlet numbers. Value sales finally returned to the pre-pandemic level, although the same could not be said of outlet numbers. Lojas Renner…

Appliances and electronics specialists saw current value growth in Brazil in 2023, finally recovering to the pre-pandemic level of sales. One positive factor was the higher temperatures driving sales of air treatment products. However, the channel…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…