Brazil

Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console…

Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…

With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…

A significant trend towards sustainable plastic items was evident in Brazilian homewares in 2023. As consumers prioritised sustainability, the demand for homewares with reduced environmental impact surged, driving further innovation and adoption of…

Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…