Brazil

Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco…

The year 2020 saw a poor performance for cigars, marked by a rapid and significant increase in the dollar exchange rate. In addition, the limited opportunities for socialising due to the pandemic resulted in fewer occasions for smoking cigars.…

In 2022, cigarettes in Brazil observed a sustained shift in consumer preference, as economy cigarettes gained share from mid-priced cigarettes. This change can be attributed to growing price sensitivity amongst consumers, and their perception of…

Still light grape wine in Brazil predominantly consists of still red wine, which accounted for three quarters of total volume sales in 2022. This category is heavily reliant on imports. However, inflation and increased costs in Europe led to higher…

Whiskies experienced rapid total volume growth in Brazil in 2022, even amidst the challenging macroeconomic conditions and the income constraints of Brazilian consumers. The whiskies renaissance in Brazil can be attributed to various trends,…

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

Following the remarkable success of beer in 2021, the category demonstrated resilience and continued to achieve total volume growth in 2022. The return of socialisation, events, and on-trade consumption occasions played a significant role in…

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

2022 marked a significant step in Brazil’s post-COVID-19 recovery, as consumers began to fully embrace socialisation and return to their former habits. Many people went back to their offices, resumed open-air sports, and reconnected with friends by…

President Lula’s rise to power may not reduce political instability and polarisation in Brazil, and could negatively affect economic freedom, which is already ‘mostly unfree’. Exports have shown resilience and inflation is falling, but economic…

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…

Local consumers returned to physical stores on a more regular basis following the easing of restrictions in Brazil, supporting significant growth of eyewear in 2022. This trend continues in 2023, as the local population generally feels safer spending…

With the advance of Brazil’s vaccination programme over 2022, outdoor activities and social gatherings were resumed on a regular basis for most local consumers. After close to two years of home seclusion, the population was eager to spend time…

After the insecurity created by the pandemic and social distancing measures imposed in Brazil over 2020-2021, 2022 was the first “normal” year in the country following the emergence of COVID-19. The local workforce returned to the office and the…

Sustainability and environmental concerns are becoming increasingly important in Brazil’s home care market – from the production chain to the disposal of the products after usage. According to Euromonitor International’s Voice of the Consumer:…

With the third largest pet population in the world, Brazil stands out as a target for both external and internal investments in pet care, including pet products. Since the emergence of the pandemic, the country has experienced significant growth…

Pet care in Brazil is mostly comprised of products geared towards pet nutrition. With the emergence of the pandemic and the boom in pet adoption and acquisition, the industry has experienced double-digit growth rates in recent years. However, with…