Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The number of households is set to increase substantially in Brazil over 2022-2027; with couples with children remaining the leading household type. In 2022 household spending was affected by inflation, which stood at 9.3%, increasing living costs.…
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…
The packaging of jams and preserves was recording the strongest growth in Brazil’s sweet spreads market in 2022, helped by increasing interest in health and natural products among consumers. Jams and preserves are perceived as healthier options than…
In 2022, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…
The continued growth of processed meat and seafood in Brazil can be attributed to factors such as convenience, increased disposable incomes, urbanisation, product innovation and cultural significance. Processed meat products offer time-saving…
Processed fruit and vegetables packaging continued to grow in Brazil in 2022, in spite of already having enjoyed a spike in demand in the past two years due to the additional home cooking during the pandemic. Consumers are increasingly looking for…
After the initial surge in interest and demand for plant-based dairy products, as consumers sought alternatives to traditional dairy for health, environmental and ethical reasons, plant-based dairy, and its packaging, had been in decline for a number…
Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…
Frozen ready meals, the biggest category in Brazilian meals and soups packaging in unit volume terms, continued to grow in 2022. This was attributed to the increasing demand for convenient and time-saving meal solutions. With changing lifestyles and…
Yoghurt packaging in Brazil was recording positive, if relatively modest, growth in its unit volumes in 2022. This was attributed to an increase in focus on health and wellness among local consumers, which was helping drive demand for yoghurt, which…
Chocolate confectionery packaging continued to record strong growth in Brazil, helped by a surge in both consumption of and demand for chocolate products, particularly premium and high-quality options. Brand owners have been investing in attractive…
The growth of milk formula packaging in the baby food industry in Brazil is due to an increase in demand for milk formula as a convenient alternative to breastfeeding, which is driving the need for reliable packaging solutions for this product. Milk…
Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…
The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…
After two challenging years due to the pandemic and uncertainties in the industry in early 2022 following the emergence of a new variant of COVID-19, the hotel sector in Brazil is experiencing a positive outlook, especially from the second half of…
Flexible packages (travel packages with flexible dates), which were a solution to provide relief for players during the pandemic, have lost strength as they have turned out to be a “bargain that turned expensive” for both players and customers. In…
In May 2023, the World Health Organization declared the end of the global health emergency for COVID-19, in a scenario which led to the easing of health barriers and social distancing measures, both domestically and internationally. Alongside this…
Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…
During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…