Brazil

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

Retail sales of ice cream in Brazil registered a decline in volume terms in 2023, albeit to a lesser extent than the previous year. This was partially due to rising production, storage and transportation costs, which manufacturers passed onto…

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…

In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…

Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…

The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…

Home video in Brazil has been badly affected by global price increases, especially considering high inflation in Brazil, which contributed to the decline of the category in 2022 (and also expected in 2023) even as it experienced a temporary sales…

Consumers in general are no longer interested in most of the categories within home audio and cinema, with practically all of them seeing double-digit declines in both retail volume and current value terms in 2022, and this is set to continue in…

Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…

Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…

Although the initial forecast for 2022 was for slow growth in volume sales, the reality of that year was more complex and challenging than previously expected. 2020 showed a huge increase in sales of computers and peripherals, and growth continued in…

Following two consecutive years of sluggish sales due to pandemic-related restrictions, reduced purchasing power, and limited tourism and outdoor activities, sun protection in Brazil delivered a surprisingly good performance in 2022. Sales surged,…

Skin care in Brazil experienced double-digit growth in retail current value terms in 2022, and continued to be the eighth largest global market in the category. An interesting highlight is the body care category, which accounted for 57% of overall…

According to the current value of Brazilian GDP in dollars, Brazil ranks 12th amongst the world’s largest economies, almost on a par with Iran, which ranks 11th and has benefited from rises in oil prices. The fact that the Brazilian market holds…

Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…