Brazil

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

Manaus in Brazil

Jul 2023

The Manaus in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Goiânia in Brazil

Jul 2023

The Goiânia in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Fortaleza in Brazil

Jul 2023

The Fortaleza in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Curitiba in Brazil

Jul 2023

The Curitiba in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Campinas in Brazil

Jul 2023

The Campinas in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Brasília in Brazil

Jul 2023

The Brasília in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Belo Horizonte in Brazil

Jul 2023

The Belo Horizonte in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

USD 725
Cities

Belém in Brazil

Jul 2023

The Belém in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Country Report

Wine in Brazil

Jun 2023

Still light grape wine in Brazil predominantly consists of still red wine, which accounted for three quarters of total volume sales in 2022. This category is heavily reliant on imports. However, inflation and increased costs in Europe led to higher…

USD 1,195
Country Report

Spirits in Brazil

Jun 2023

Whiskies experienced rapid total volume growth in Brazil in 2022, even amidst the challenging macroeconomic conditions and the income constraints of Brazilian consumers. The whiskies renaissance in Brazil can be attributed to various trends,…

USD 1,195
Country Report

Rtds in Brazil

Jun 2023

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

USD 1,195
Country Report

Cider/Perry in Brazil

Jun 2023

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

USD 1,195
Country Report

Beer in Brazil

Jun 2023

Following the remarkable success of beer in 2021, the category demonstrated resilience and continued to achieve total volume growth in 2022. The return of socialisation, events, and on-trade consumption occasions played a significant role in…

USD 1,195
Country Report

Beauty and Personal Care Packaging in Brazil

Jun 2023

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

USD 990
Country Report

Alcoholic Drinks in Brazil

Jun 2023

2022 marked a significant step in Brazil’s post-COVID-19 recovery, as consumers began to fully embrace socialisation and return to their former habits. Many people went back to their offices, resumed open-air sports, and reconnected with friends by…

USD 2,450
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,325
Country Report

PEST Analysis: Brazil

Jun 2023

President Lula’s rise to power may not reduce political instability and polarisation in Brazil, and could negatively affect economic freedom, which is already ‘mostly unfree’. Exports have shown resilience and inflation is falling, but economic…

USD 300
Country Report

Sunglasses in Brazil

May 2023

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…

USD 990
Country Report

Spectacles in Brazil

May 2023

Local consumers returned to physical stores on a more regular basis following the easing of restrictions in Brazil, supporting significant growth of eyewear in 2022. This trend continues in 2023, as the local population generally feels safer spending…

USD 990
Country Report

Eyewear in Brazil

May 2023

With the advance of Brazil’s vaccination programme over 2022, outdoor activities and social gatherings were resumed on a regular basis for most local consumers. After close to two years of home seclusion, the population was eager to spend time…

USD 1,210
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