Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In Brazil, dishwashing recorded high single-digit retail value growth, strongly influenced by a recurrent inflationary effect on current unit prices in 2023. However, in comparison to the previous year, the Brazilian economy showed signs of…
In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…
Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while…
In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…
The year 2023 was marked by a unique dynamic in the sugar market in Brazil, characterised by significant changes in prices, production, and consumption of the sweetener. Throughout the 2023/24 sugarcane season, the average prices of crystal sugar…
In 2023, the starchy roots market, primarily represented by cassava, experienced positive growth. Supply was robust at the start of the year, with a notable increase in cassava production in various regions due to farmers' interest in…
Throughout 2023, Brazilian agricultural production faced various challenges, predominantly from adverse weather conditions that impacted the harvest of key crops. For consumers in Brazil, these complications were reflected through rising price…
Green coconut, with its growing popularity, stands out not only as a refreshing hydration option but also as a versatile ingredient in various products, from coconut water to snacks and healthy confectionery. The consumption of green coconut is…
Stable prices for inputs into animal production eased costs for producers in 2023, and increased animal slaughtering. However, record production over the past two years did not result in better consumer prices. Increased export volume of animal…
In 2023, the banana market, the most important fruit in the category, experienced a slight expansion in some producing regions. In Bahia, there was a resurgence of agricultural lots, while in Santa Catarina, cultivation was consolidated. Despite the…
The fresh food landscape experienced distinct movements throughout 2023. There was an increase in the availability of cuts of animal protein, however, due to the expansion of international trade, the increase in supply did not impact the final…
Fish and seafood consumption has been expanding due to investments in production capacity and techniques. This has resulted in productivity gains in the country's major farms. Tilapia stands out among farmed fish, gaining prominence on Brazilian…
In 2023, the egg industry in Brazil experienced a robust dynamic, with an estimated national production of 52.55 billion units, an increase of up to 1% compared to the previous year. This expansion was accompanied by a notable growth in exports,…
In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…
In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category…
In the intricate tapestry of personal accessories in Brazil in 2023, the journey has been one marked by resilience and adaptation of consumer sentiment. The socioeconomic landscape in the country, marred by the prolonged impacts of the pandemic,…
In the intricate world of jewellery in Brazil, the year 2023 unfolded against the backdrop of a social and economic scenario marked by both resilience and transformation. As the nation emerged from the shadows of the pandemic, the personal…
In 2023, Brazil found itself in its first official year of normalcy after the global pandemic. As the nation navigated the complexities of economic and social recovery, bags and luggage became a reflection of collective resilience and evolving…
In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…
Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…