Brazil

The pandemic and economic crisis hit Brazilians hard and created polarisation in consumption habits. Those in lower- income segments were forced to trade down and reduce costs by choosing regional brands or private label options, while consumers of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

With ongoing disruptions in global supply chains, the impact of rising prices in the Brazilian dairy production chain echoed through virtually all dairy derivatives in 2022, including yoghurt, albeit at a much slower rate than seen in 2021.…

In 2021, Brazil had a thriving foodtech industry, with 1,125 active companies. Amongst them, approximately 332 were dedicated to producing nutrition products, and a significant proportion of these were believed to be focused on developing plant-based…

With the ongoing disruptions in the global supply chain, the impact of rising prices on the Brazilian dairy production chain echoed through virtually all dairy categories in 2022, albeit at a much slower rate than seen in 2021. Production costs in…

As inflation impacted the Brazilian economy, the price of milk experienced a significant increase, leading to up to an 80% hike. This surge in prices put pressure on the disposable incomes of Brazilian consumers, making milk unaffordable for many…

The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…

Amongst the key categories within dairy, cheese stands out as one of the primary products derived from pure milk. Given its significance in the dairy chain, this category has been one of the most affected by significant structural changes imposed on…

The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…

Personal luxury retail sales grew by 8% in current value terms to reach BRL17.8 billion in 2023, supported by growth being recorded by leading players like Puig Brasil Comercializadora de Perfumes S/A, LVMH Fashion Group Brasil Ltda and Procosa…

Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic…

Although growth in current value terms slowed significantly in fine wines/champagne and spirits in Brazil in 2023, and even slipped into decline in volume and real value terms (at constant 2023 prices), this followed two years of very dynamic growth,…

Tourist visitor levels in Brazil were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. There were 5.5 million inbound arrivals in Brazil in 2023, up from 3.6…

The packaging of jams and preserves was recording the strongest growth in Brazil’s sweet spreads market in 2022, helped by increasing interest in health and natural products among consumers. Jams and preserves are perceived as healthier options than…

In 2022, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…

The continued growth of processed meat and seafood in Brazil can be attributed to factors such as convenience, increased disposable incomes, urbanisation, product innovation and cultural significance. Processed meat products offer time-saving…

Processed fruit and vegetables packaging continued to grow in Brazil in 2022, in spite of already having enjoyed a spike in demand in the past two years due to the additional home cooking during the pandemic. Consumers are increasingly looking for…

After the initial surge in interest and demand for plant-based dairy products, as consumers sought alternatives to traditional dairy for health, environmental and ethical reasons, plant-based dairy, and its packaging, had been in decline for a number…