Brazil

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

Following the remarkable success of beer in 2021, the category demonstrated resilience and continued to achieve total volume growth in 2022. The return of socialisation, events, and on-trade consumption occasions played a significant role in…

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

2022 marked a significant step in Brazil’s post-COVID-19 recovery, as consumers began to fully embrace socialisation and return to their former habits. Many people went back to their offices, resumed open-air sports, and reconnected with friends by…