Brazil

After the insecurity created by the pandemic and social distancing measures imposed in Brazil over 2020-2021, 2022 was the first “normal” year in the country following the emergence of COVID-19. The local workforce returned to the office and the…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Brazil ranked behind major regional peers offering slightly worse conditions to start and operate a business. Lack of macroeconomic stability, heavy tax burden and prevailing corruption holds back the country’s competitiveness. Moreover, Brazil…