Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…
Frozen ready meals, the biggest category in Brazilian meals and soups packaging in unit volume terms, continued to grow in 2022. This was attributed to the increasing demand for convenient and time-saving meal solutions. With changing lifestyles and…
Yoghurt packaging in Brazil was recording positive, if relatively modest, growth in its unit volumes in 2022. This was attributed to an increase in focus on health and wellness among local consumers, which was helping drive demand for yoghurt, which…
Chocolate confectionery packaging continued to record strong growth in Brazil, helped by a surge in both consumption of and demand for chocolate products, particularly premium and high-quality options. Brand owners have been investing in attractive…
The growth of milk formula packaging in the baby food industry in Brazil is due to an increase in demand for milk formula as a convenient alternative to breastfeeding, which is driving the need for reliable packaging solutions for this product. Milk…
Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…
The tourism sector in Brazil is experiencing a more favourable outlook in 2023, after the World Health Organization declared the end of the Public Health Emergency of International Concern related to COVID-19. In June 2023, the National Health…
After two challenging years due to the pandemic and uncertainties in the industry in early 2022 following the emergence of a new variant of COVID-19, the hotel sector in Brazil is experiencing a positive outlook, especially from the second half of…
Flexible packages (travel packages with flexible dates), which were a solution to provide relief for players during the pandemic, have lost strength as they have turned out to be a “bargain that turned expensive” for both players and customers. In…
In May 2023, the World Health Organization declared the end of the global health emergency for COVID-19, in a scenario which led to the easing of health barriers and social distancing measures, both domestically and internationally. Alongside this…
Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…
During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…
Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…
Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…
Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…
Retail sales of ice cream in Brazil registered a decline in volume terms in 2023, albeit to a lesser extent than the previous year. This was partially due to rising production, storage and transportation costs, which manufacturers passed onto…
Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…
Tablets remained the leading format within chocolate confectionery in terms of retail value in 2023, having overtaken boxed assortments earlier in the review period. Moreover the former led growth within the category, continuing the trend of the…
In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…
Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…